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Yohanes Surya Kusuma
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Pengaruh Brand Experience terhadap Brand Loyalty melalui Brand Satisfaction dan Brand Trust Harley Davidson di Surabaya Kusuma, Yohanes Surya
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

This study was conducted to determine the effect on the incidence of brand experience brand loyalty through brand satisfaction and brand trust towards the brand Harley Davidson. The activities of the Harley Davidson as a form of experience perceived by the consumer to the brand, has a distinct competitive advantage compared to its competitors. satisfaction and confidence in thebrand Harley Davidson also gave rise to the loyalty to the brand. Analysis techniques used in this research is descriptive qualitative research interview and observation method using MAXQDA.
Pengaruh Brand Experience terhadap Brand Loyalty melalui Brand Satisfaction dan Brand Trust Harley Davidson di Surabaya Yohanes Surya Kusuma
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.844 KB)

Abstract

This study was conducted to determine the effect on the incidence of brand experience brand loyalty through brand satisfaction and brand trust towards the brand Harley Davidson. The activities of the Harley Davidson as a form of experience perceived by the consumer to the brand, has a distinct competitive advantage compared to its competitors. satisfaction and confidence in thebrand Harley Davidson also gave rise to the loyalty to the brand. Analysis techniques used in this research is descriptive qualitative research interview and observation method using MAXQDA.
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