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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian
Esi Asyani Listyowati
Universitas Islam "45" Bekasi
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology

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Consumer Intention And Perceptions In Online Purchasing Of Vegetables And Fruit Esi Asyani Listyowati; Ani Suryantini; Irham Irham
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 8 No 2 (2021)
Publisher : UNIVED Press, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v8i2.1764

Abstract

Internet technology has changed the shopping behavior of consumers in the world including Indonesia as a developing country. Consumers only have to be connected to internet or online to get the product they want without having to go to the seller directly. Consumers buy online because of a good perception of the use of internet technology to meet the needs of vegetables and fruit. This study aimed to understand the level of intention of Indonesian consumers, determine the perceived usefulness, perceived ease of use, perceived of trust, perceived of risk prevention, and perceived of prices of Indonesian consumers in buying fresh agricultural products via online, which were vegetable and fruit. The method of research data analysis used was descriptive analysis. The samples in this study were 146 respondents which obtained by purposive sampling, which was individual who had bought vegetable and fruit via online at least once from various internet-connected applications. The results showed that according to the use of internet technology consumers felt the benefit in finding product information faster, independence in transactions, trusting that the business identity of the online sellers was conveyed honestly, online sellers sent products at the correct address, vegetable and fruit prices set by online sellers in accordance with the benefits received.
Urban Farming Development Strategy of Hydroponic Vegetables in Bekasi City Esi Asyani Listyowati; Ahya Kamilah; Haris Budiono; Ridwan Lutfiadi
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 10 No 2 (2023)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v10i2.4932

Abstract

Urban Farming is one of the important Bekasi City Government’s programs to strengthen the food security, considering the increase in agricultural land conversion. This research aims to determine the internal and external factors influencing the development of community’s hydroponic vegetable business (HVB), alternative strategies for developing the community’s HVB, and priority order of competitive strategies to be implemented in the development of the community’s HVB in Bekasi City. Descriptive method was used in this research, supported by data analysis using IFE, EFE, SWOT, IE, and QSPM matrices. The total IFE matrix score was 2.4, indicated the hydroponic community's average ability in responding to the internal environment. The total EFE matrix score was 1.98, showed its low ability to respond to the external. The IE matrix implied the hydroponic community’s position in cell VIII or in the harvest and divest position. Based on the SWOT matrix, four alternative strategies have been obtained in priority order, which also have been analyzed by using the QSPM matrix; (1) revitalization of the urban farming-development program, (2) market facilitation of hydroponic community production, (3) promotion of hydroponic vegetables as fresh vegetables, and (4) education for hydroponic community.
Co-Authors Ahya Kamilah Ani Suryantini Haris Budiono Irham, Irham Ridwan Lutfiadi