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Dwi Kusuma Yuniarti
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Decision Sciences, Operations Research & Management

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PENGARUH KOMUNIKASI ANTAR PRIBADI DAN KUALITAS PRODUK TERHADAP MOTIVASI KERJA (Studi Kasus pada Multi Level Marketing Perusahaan Tianshi) Dwi Kusuma Yuniarti
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 1 No 1 (2014)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v1i1.124

Abstract

The rise of the networked enterprises, including the company Tianshi has made more than 4 million Indonesian listed as direct sales distributor. In doing this sale, face to face communication was very effective to changed attitudes, opinions and behavior of a person. This study was a quantitative and it had three variables: Variable X1 was interpersonal communication, Variable X2 was a quality product, and variable Y was the motivation to work. From the research, it’s known that the knowledge of the quality and benefits of a product would encourage other people (potential consumers) to buy a product. From the research, it could be concluded that there was a significant influence of interpersonal communication sponsor on the motivation to work among network members. This was due to the good relationship between sponsors and their members. Sponsors who were able to create a pleasant atmosphere as well as deliver interesting messages to the members would make the members understand any information submittedKeywords: networked enterprises, interpersonal communication, working motivation, product quality
KOMUNIKASI MASSA DALAM PELAKSANAAN PROGRAM SIARAN RADIO (Analisis Tanggung Jawab Sosial Pelaksanaan Program Siaran Coffee Morning di Programa 2 LPP RRI Bengkulu) Dete Konggoro; Dwi Kusuma Yuniarti; Maryaningsih -
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 2 No 2 (2015)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v2i2.176

Abstract

This study aimed to investigate the implementation of social responsibility in a broadcasting program Coffee Morning in programa 2 LPP RRI Bengkulu. This study used qualitative method, where the informants in this study was the Head of Press LPP RRI Bengkulu, Kasubsi Programa 2 LPP RRI, Stage Manager, Presenter, Presenter dialogue. Primary data in this study was obtained from interview to the informants, and secondary data obtained through library research. This study found that the implementation of social responsibility in a broadcasting program Coffee Morning in Programa 2 RRI Bengkulu LPP has been carried out based on the legal framework and institutions, meet the high standards of professionalism and information, correctness, accuracy, objectivity and balance, avoiding anything that might induce crime, detriment, public disorder or insult against ethnic or religious minorities, seeks to reflect the plurality and diversity of society, set high achievement standards, and intervention can be justified to safeguard the public interest. In other words, the implementation of this program fulfills a social responsibility towards the community listeners.
Co-Authors Dete Konggoro Maryaningsih -