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All Journal LANTERN (Journal on English Language, Culture and Literature) Jurnal Sains Manajemen dan Bisnis Indonesia JISPE Journal of Islamic Primary Education
Kusumaningrum Kusumaningrum
UNTAG Semarang
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH FAKTOR-FAKTOR INDIVIDUAL DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN OBAT LEWAT RESEP PADA APOTIK RAWAT JALAN DI INSTALASI FARMASI RUMAH SAKIT JEMBER KLINIK cahyono, dwi; Kusumaningrum, Kusumaningrum
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 6, No 2 (2016): Jurnal Sains Manajemen dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2062.732 KB) | DOI: 10.32528/smbi.v6i2.352

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh faktor individu dan bauran pemasaran terhadap  Keputusan Pembelian pada  Rawat Jalan Farmasi di Rumah Sakit Klinik Jember.  Teknik pengumpulan data menggunakan kuesioner. Populasi dalam penelitian ini adalah pasien rawat jalan swasta yang berobat ke spesialis dalam Poli Terpadu di Rumah Sakit Jember Klinik. Teknik pengambilan sampel dalam penelitian ini menggunakan kombinasi metode accidental sampling dan purposive sampling. Jumlah sampel ditetapkan 150 responden.  Untuk analisis data, digunakan Structural Equation Modeling (SEM) dengan paket software statistik AMOS. Hasil analisis menunjukkan bahwa koefisien jalur untuk pengaruh faktor individu (X1) terhadap keputusan pembelian (Y) memiliki nilai positif dari 1.058 dengan CR dari 2.980 dan probabilitas (p) dari 0003, yang berarti bahwa faktor individu berpengaruh secara signifikan terhadap keputusan pembelian. Koefisien jalur untuk pengaruh bauran pemasaran (X2) terhadap keputusan pembelian (Y) memiliki nilai positif dari 0857 dengan CR dari 2803 dan probabilitas (p) dari 0005, yang berarti bahwa bauran pemasaran secara signifikan mempengaruhi ke keputusan pembelian. Dan, koefisien jalur untuk pengaruh bauran pemasaran (X2) dengan faktor individu (X1) memiliki nilai positif dari 0650 dengan CR dari 3.906 dan probabilitas (p) dari 0002, yang berarti bahwa marketing mix efek signifikan untuk faktor individu.
MIA HALL’S BEHAVIOUR CHANGE IN GAYLE FORMAN’S IF I STAY Kusumaningrum, Kusumaningrum
LANTERN (Journal on English Language, Culture and Literature) Volume 5, Number 4, Tahun 2016
Publisher : LANTERN (Journal on English Language, Culture and Literature)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (62.516 KB)

Abstract

This final project analysis Gayle Forman’s novel entitled: If I Stay. The purpose of this final project is to analysis the behaviour change of the main character, Mia Hall. The study uses psychological approach and library research to analyse the behaviour change of the main character. Mia experiences three phases of behaviour change: unfreezing phase, movement phase and refreezing phase of Mia. Mia changes her behaviour and the social environment affect Mia’s behaviour change. Mia’s change is planned change. However, Mia decides not to change her behaviour permanently.
PENINGKATAN KOMPETENSI MELAKUKAN RAPAT PADA PESERTA DIDIK OTOMATISASI TATA KELOLA PERKANTORAN MELALUI IMPLEMENTASI PEMBELAJARAN INTEGRATED Kusumaningrum, Kusumaningrum
JISPE Journal of Islamic Primary Education Vol. 2 No. 2 (2021): JISPE Journal of Islamic Primary Education
Publisher : Institut Daarul Qur'an Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.125 KB) | DOI: 10.51875/jispe.v2i2.41

Abstract

This study aims to improve the competence of conducting meetings for class XI students of the Office Administration Automation Expertise Program at SMK Negeri 3 Surakarta in the 2019/2020 academic year through the application of integrated learning assisted by video tutorial based learning. This research is a classroom action research. As a teaching teacher as well as a researcher who will carry out teaching by applying the Integrated video tutorial learning model that has been planned. Based on the data analysis of the research results in the first cycle, there were 24 students who paid attention and the second cycle became 32 students who paid attention or were included in the very good category. Furthermore, in the conducive aspect of the implementation of group discussions, there was an increase to 30 students who paid attention and concentration or 93.75% included in the very good category of cycle I where there were only 24 students who paid attention and concentration or 71.87%. In the aspect of the intensity of the implementation of group discussions after listening to the broadcast, there were 22 students who paid attention or 68.75% and were included in the sufficient category in the first cycle, in the second cycle there were 32 students or 100% and included in the very good category. In the last aspect, namely the reflectivity of reflection activities at the end of the lesson so that students know the shortcomings and what will be done next, there are 29 students or 90.62% categorized as very good and has increased from cycle I.
Co-Authors DWI CAHYONO