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Erniati Erniati
Magister Manajemen Universitas Muhammadiyah Makassar

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PENGARUH INOVASI DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI PRODUK BARU PADA PT. PRAPTA MAKASSAR Erniati Erniati; Buyung Romadhoni; Andi Mappatompo
COMPETITIVENESS Vol 10, No 2 (2021): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/competitiveness.v10i2.6597

Abstract

This study aims to determine the extent of the influence of innovation and product quality on customer satisfaction through new products. This type of research uses a quantitative approach. Data collection techniques through online questionnaires to 180 respondents. Hypothesis testing uses path analysis with the help of AMOS 21 software.The results showed that the innovation variable had a significant positive effect on new products; Product quality has a significant positive effect on new products; Innovation has a significant positive effect on customer satisfaction; Product quality has no significant positive effect on customer satisfaction; New products have a significant effect on customer satisfaction; Innovation has a significant positive effect on customer satisfaction through new products and product quality has a significant positive effect on customer satisfaction through new products. Keywords: Innovation, Product Quality, Customer satisfaction, New produduct.
Co-Authors Andi Mappatompo Romadhoni, Buyung