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Amelia Rezky Amin
Universitas Muhammadiyah Makassar

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ANALISIS STRATEGI PEMASARAN PADA USAHA KECIL MENENGAH PERCETAKAN (STUDI KASUS UKM PERCETAKAN THE BEJOS SCREEN PRINTING, KOTA PALOPO, SULAWESI SELATAN) Syafaruddin Syafaruddin; Amelia Rezky Amin; Muhammad Adil
COMPETITIVENESS Vol 8, No 2 (2019): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jmbc.v8i2.4483

Abstract

The Bejos Screen Printing is one of the SMEs located in palopo city, South Sulawesi that has been growing since 2013, The Bejos Screen Printing printing produces screen printing clothes Since starting its business The Bejos Screen Printing senatisa faced with various obstacles and obstacles, the number of similar companies that appear to make Printing The Bejos Screen Printing difficult to maintain the position of its products due to increasingly tight industry competition. Strict competition conditions are a problem faced by The Bejos Screen Printing. The purpose of this research is to determine the marketing strategy of SME printing through SWOT analysis. In determining marketing strategies it is necessary to know the internal factors of strengths and weaknesses, external factors of opportunities and threats. The strategy that can be applied is the ST Strategy is a strategy that uses the power that the company has to overcome threats or commonly referred to as diversification strategies. Keywords: UKM The Bejos Screen Printing, SWOT Analysis, marketing strategy
PENGARUH PENDIDIKAN DAN LATIHAN, KOMPETENSI DAN KEPUASAN KERJA TERHADAP KINERJA APARATUR SIPIL NEGARA PADA DINAS PERUMAHAN KAWASAN PERMUKIMAN DAN PERTANAHAN PROVINSI SULAWESI SELATAN Dzulkhair Khaedir; Amelia Rezky Amin
COMPETITIVENESS Vol 9, No 1 (2020): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jmbc.v9i1.4398

Abstract

Human resource development is very necessary to be done in a planned and sustainable manner. In order for development to be implemented properly, it is necessary to set a development program based on scientific methods and based on the necessary skills. This study aims to find out and analyze the influence of education and training, competence and job satisfaction on the performance of employees of the Department of Housing, Settlements and Land of South Sulawesi Province and to know and analyze the variables that predominantly affect employee performance. The research has been conducted at the Office of Housing, Settlements and Land Of South Sulawesi Province. The analysis method used in this research is quantitative method, through regression testing by conducting validity and reliability test of the statement items of each variable as well as assumption test. The results showed that education and training have a significant positive influence on performance, this shows that the better education and training that employees participate in, the performance of employees in the Department of Housing, Settlements and Land of South Sulawesi Province will also increase. Competence has a significant positive influence on performance, this shows that the better the competence of employees will further improve the performance of employees in the office of the Department of Housing, Settlements and Land of South Sulawesi Province. Job satisfaction has a significant positive influence on performance, this shows that the higher the job satisfaction of employees of the Department of Housing, Settlements and Land of South Sulawesi Province, the better the performance will be. And the variable that has the dominant effect on employee performance is Job Satisfaction. Keywords: Education and Training, Competence, Job Satisfaction and Performance
ANALISIS RASIO KEUANGAN UNTUK MEMPREDIKSI PERTUMBUHAN LABA PADA PERUSAHAAN PERBANKAN Mas Intang; Enny Radjab; Amelia Rezky Amin
COMPETITIVENESS Vol 9, No 2 (2020): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/competitiveness.v9i2.4735

Abstract

This study aims to analyze financial ratios to predict profit growth in banking companies listed on the Indonesia Stock Exchange. Research samples taken from members of the population are 10 banking companies listed on the Indonesia Stock Exchange. Data processing uses multiple linear regression and from the results of data processing and hypothesis testing, 1 (one) hypothesis is accepted, and 7 (seven) hypotheses are rejected. The conclusion in this study is that the liquidity ratio (Critical Ratio) and the liquidity ratio (Quick Ratio) do not have a significant effect on predicting profit growth, the activity ratio (Total Asset Turnover) and the activity ratio (Fixed Asset Turnover) do not have a significant effect on predicting profit growth. solvency (Debt to Equity Ratio) has no significant effect on predicting earnings growth and the solvency ratio (Debt Ratio) has a significant effect on predicting profit growth in banking companies listed on the IDX. The profitability ratio (Return on Assets) and the profitability ratio (Net Profit Margin) have no significant effect on predicting profit growth in banking companies listed on the IDX.Keywords: Liquidity Ratio, Activity Ratio, Solvency Ratio, Profitability Ratio
Co-Authors Dzulkhair Khaedir Enny Radjab Mas Intang Muhammad Adil Syafaruddin Syafaruddin