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All Journal EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam Abdimas Indonesian Journal
Mohammad Jauharul Arifin
Institut Agama Islam Negeri Ponorogo
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Islamic Branding dalam Membangun Kepercayaan Konsumen Mohammad Jauharul Arifin
EKSYAR : Jurnal Ekonomi Syari'ah & Bisnis Islam Vol. 8 No. 1 (2021): EKSYAR : Jurnal Ekonomi Syari'ah & Bisnis Islam
Publisher : Study Program Ekonomi Syari'ah, Sekolah Tinggi Agama Islam Muhammadiyah Tulungagung

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Abstract

Tujuan penelitian ini adalah untuk mendeskripsikanstrategi Islamic branding dalam membangun kepercayaan konsumen. penelitian ini termasuk penelitian library research dimana peneliti mengumpulkan data berupa teori-teori yang relevan dalam berbagai literatur, kemudian menghubungkannya dengankeadaan di lapangan yang berfokus pada penilaian strategi Islamic branding dalammembangun kepercayaan konsumen. Berdasarkan hasil analisis dapat ditarik kesimpulan bahwa strategi Islamic brandingmerupakan terobosan baru yang dapat diterapkan para produsen untuk kepentingan pengembangan usahanya, mengingatIndonesia adalah negara yang penduduknya mayoritas muslim. Tentunya hal tersebut membuat Indonesia menjadi pasar yang baikbagi para produsen muslim yang akan memasarkan produknya. Islamictak terlepas hanya berupa dalam bentuk merk, logo, atau nama. Islamic brandingjuga dapat dilihat dari proses produksi hingga proses pemasaran suatu produk, apakah sudah sesuai syariat Islam atau belum.
Pengembangan Taman Baca Sebagai Upaya Meningkatkan Literasi Anak Bangsa dalam Bingkai Moderasi Beragama Mohammad Jauharul Arifin; Intan Brilyanti Sugiono; Arif Rahman Hakim
Abdimas Indonesian Journal Vol. 1 No. 1 (2021)
Publisher : CV. Adiguna Kertosari

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Abstract. Mulyasari Village is an ex-transmigration village that has a diversity of religions including Islam and Hinduism that live side by side. Mulyasari village has a lot of potential, one of which is in the field of education, namely the existence of 3 educational institutions and 1 village library. There are serious problems in terms of people's reading interest where the literacy level and interest of the Mulyasari community is still relatively low. This paper specifically describes the efforts to make the public, especially children, aware of literacy through a reading garden that utilizes peace building as a strategy to strengthen religious moderation in Mulyasari Village. Through the Nusantara Collaborative Real Work Lecture program, for the development process of Mulyasari Village, we collaborated to build a sustainable community within the framework of religious moderation between Islam and Hinduism in Mulyasari Village using the CBPR method. CBPR (Community-Based Participatory Research) is a research model with stakeholders as the main key in the partnership approach process, where all relevant parties have responsibilities during the research process. The result of the Nusantara Collaboration KKN program is that there is a continuous community and through this reading park the interest and awareness of the Mulyasari Village community about the importance of literacy has increased significantly, this is indicated by the intensity of community and children's visits to the village reading park every week.
Co-Authors Arif Rahman Hakim Intan Brilyanti Sugiono