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All Journal Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi)
Ulfa Khairina
STAIN Teungku Dirundeng Meulaboh
Religion Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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CONTENT STRATEGY THREE DAI FAMOUS ON INSTAGRAM Ulfa Khairina
Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah Vol 27, No 1 (2021): JURNAL AL-BAYAN: MEDIA KAJIAN DAN PENGEMBANGAN ILMU DAKWAH
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri (UIN) Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/albayan.v27i1.9370

Abstract

The increasing number of social media users in Indonesia is not only among teenagers and technology conscious. Preachers also use social media in spreading Islam in the technology era. Social media is also used by preachers  to get audiences of da’wah. Currently, there are three preachers who are active in the use of social media as a media of preaching and gained many followers on instagram; they are Ust. Felix Siauw, Ust. Abdul Somad, and Ust. Adi Hidayat. All three of them have unique and distinctive content in preaching. This study examines the strategic content used by the preachers on instagram. The object of study is analyzed content on the October 2020’s period using a descriptive qualitative approach. The method used is documentation with analysis techniques. The results of study found that UAS used instagram as a visual documentation of all dakwah activities and management of the boarding school. UAH uses instagram as contemporary PR and personal branding. Meanwhile, Felix Siauw uses instagram as a media for da’wah bil qalam through written captions for followers. These three preachers use Berlo’s communication theory, namely S-M-C-R.Keywords: social media, da’wah, instagram, famous da’i.
Branding dan Media Lokal: Strategi Komunikasi Pemasaran Pariwisata Sejarah di Aceh Besar Ulfa Khairina; Nur Samaliah
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4675

Abstract

Aceh Besar is rich in mature tourist destinations that can be used as a source of creative economic growth for the community. In addition, the iconic historic tourism destination, Aceh Besar has many tourist destinations that can be branded through the use of local media. This study aims to further examine the use of local media in creating the historic tourism marketing communications in Aceh Besar. Data collection was conducted through interviews and participatory observation. The results show that the Aceh Besar Tourism and Youth Agency (DISPARPORA) does not build relationships with local media, but instead uses tourism ambassadors as spokespersons and outdoor media for each event. Meanwhile, local media brands promote tourism through articles produced as part of their support for tourism in Aceh Besar.
Co-Authors Nur Samaliah