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PENGARUH IKLAN BAHAYA MEROKOK TERHADAP TINGKAT KONSUMSI ROKOK PADA MASYARAKAT PEKERJA KERAS/TUKANG BANGUNAN DI GAMPONG KEUTAPANG LHOKSUKON ACEH UTARA Asmaunizar Asmaunizar
Al-Idarah: Jurnal Manajemen dan Administrasi Islam Vol 2, No 2 (2018)
Publisher : UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (797.79 KB) | DOI: 10.22373/al-idarah.v2i2.4460

Abstract

Iklan merupakan salah satu bentuk promosi yang banyak dikenal dan paling banyak dibahas orang, tidak terkecuali oleh perusahaan yang memproduksi rokok. Kendati pemerintah telah mewajibkan produser rokok untuk mencantumkan iklan bahaya merokok pada kemasan bungkus rokok, namun realitasnya masyarakat masih saja mengkonsumsinya. Kajian ini bertujuan untuk mengetahui dampak iklan merokok bagi pekerja keras/tukang bangunan, pengetahuan pekerja keras/tukang bangunan tentang bahaya merokok dari iklan, dan untuk mengetahui tingkat konsumsi rokok pada pekerja keras/tukang bangunan di Gampong Keutapang Lhoksukon Aceh Utara. Kajian ini termasuk pada jenis penelitian kualitatif yang bersifat deskiptif, karena bertujuan untuk menjelaskan fenomena dan menganalisis data melalui pengumpulan data sedalam-dalamnya. Teknik pengumpulan datanya dilakukan dengan menggunakan metode observasi, wawancara dan studi dokumentasi. Adapun informan dalam penelitian ini adalah pekerja keras/tukang bangunan. Dari hasil kajian ditemukan bahwa ada atau tidak adanya iklan bahaya merokok yang terdapat pada bungkusan rokok bagi masyarakat pekerja keras/tukang bangunan tidak memiliki pengaruh yang signifikan bagi mereka. Di dalam hal ini, adanya pengetahuan konsumen terkait adanya bahaya merokok serta berbagai penyakit yang ditimbulkan sepertinya tidak mau tahu akan bahaya yang ditimbulkan oleh rokok tersebut. Tingkat konsumsi rokok para pekerja keras/tukang bangunan ini berbeda-beda sesuai dengan beban pekerjaan yang mereka pikul.
EKSPLOITASI PEREMPUAN DALAM PERIKLANAN MENURUT PANDANGAN ISLAM Asmaunizar Asmaunizar
Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah Vol 21, No 2 (2015): Jurnal Al Bayan: Media Kajian dan Pengembangan Ilmu Dakwah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri (UIN) Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/albayan.v21i32.427

Abstract

Women occupy a secondary position appear in television journalism mainly through advertising channels. The number of male employees who manage television much more than female employees. Even if there are no female employees hold on important role that determines the publication or broadcasting policies, presentation of news, features and opinion. In view of the commercial advertisement male hegemony will automatically make women and their sexual attractiveness as an object so that exploitation is difficult to avoid. The deviation of advertising such as showing women in skimpy outfits, it's beyond the basic concept and management of real advertising. It was because of the pursuit of profit alone as a result of competition existing media in improving the economic enterprise. In accordance with its function, the media is able to provide educational, entertaining and affecting people's lives. In accordance with its function, the media is able to provide educational, entertaining and affecting people's lives. Media as a guard or guards truth, television perform its functions to the social control of the errors that occur in the community. Based on the study of Islam that advertising as a means of delivering information can spread the message of the form of propaganda for any positive information. The information such as information on trade, education, health and information broadcasting Islamic religion and so forth. Of the facts shows that the global information flows almost entirely unbalanced , more coming from the western culture to Islamic culture , including in terms of advertising. Keyword: exploitation,Women, advertisement, Islam
PEREMPUAN PENDIDIK GENERASI ISLAM YANG TANGGUH Asmaunizar Asmaunizar
Takammul : Jurnal Studi Gender dan Islam Serta Perlindungan Anak Vol 10, No 2 (2021): TAKAMMUL
Publisher : Pusat Studi Wanita UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/takamul.v10i2.12624

Abstract

Mother as a noble woman figure described by Islam plays an important role in every cycle of time. Both parents are the most meritorious human beings, especially mothers are like lamps in lighting the lantern of life. Their sacrifices and services are so great, their time, energy, thought, attention and funds they give and sacrifice without limit. Especially mothers when they are pregnant, giving birth risking their lives, not a few of them die at the time of giving birth to the baby they want. Mother's sacrifice continues from time to time as the child develops in forming and creating a Rabbani generation that is in accordance with Islamic guidance, this cannot be separated from the mother's education itself. Children should honor their parents, especially mothers with noble character.