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All Journal Indonesian Journal of Research and Educational Review (IJRER) Lektur, Jurnal Ilmu Komunikasi
Nurul Laeli
Jurusan DIII Teknik Kimia, Fakultas Teknik, Universitas Diponegoro Jalan. Prof. Sudharto, SH. Tembalang, Semarang telp. 024-7471379
Religion Arts Humanities Chemistry Education Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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RESPONS FOLLOWER TERHADAP CELEBRITY ENDORSER DALAM MEMBANGUN BRAND AWARENESS DI AKUN TIKTOK FASHION MUSLIM @LOZYHIJAB Laeli, Nurul; Rengkaningtias, Ayu Usada
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 1 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i1.23730

Abstract

Penelitian ini bertujuan untuk mendeskripsikan respons follower pada penggunaan celebrity endorser dalam upaya membangun brand awareness di akun TikTok @Lozyhijab. Menggunakan metode deskriptif kualitatif dengan pendekatan S-O-R (Stimulus-Organism-Response). Data penelitian didapatkan melalui wawancara dan dokumentasi. Pemilihan informan dilakukan dengan teknik purposive sampling. Menggunakan teknik triangulasi metode, teknik analisis data mengacu pada tiga tahap Miles dan Huberman yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil menunjukkan bahwa celebrity endorser memengaruhi tiga dimensi respons follower: kognitif (peningkatan pemahaman terhadap brand), afektif (kedekatan emosional dan persepsi positif), dan behavioral (interaksi, pencarian informasi, dan loyalitas). Meskipun terdapat follower yang pasif, strategi ini terbukti efektif dalam meningkatkan brand awareness, terutama di kalangan generasi Z. Faktor seperti kredibilitas endorser, relevansi gaya hidup, dan engagement konten sangat berperan dalam membentuk persepsi positif terhadap brand. 
The Effectiveness of the PjBL Model Assisted by Story Maps Media: The Creative Thinking Skills of High School Students Laeli, Nurul; Wijayanto, Pradika Adi
ETDC: Indonesian Journal of Research and Educational Review Vol. 4 No. 4 (2025): September
Publisher : Education and Talent Development Center Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/ijrer.v4i4.3647

Abstract

Students tend to be passive in expressing new ideas or providing opinions that differ from other students when learning disaster mitigation material takes place. In addition, the learning media used are limited, such as textbooks, YouTube videos, and PowerPoints that do not fully support the development of students' creative thinking skills. Therefore, the study was conducted with the aim of determining the effectiveness of the Project Based Learning model assisted by Story Maps media on the creative thinking skills of grade XI students on disaster mitigation material. This study used a pre-experimental quantitative research type. The sample of this study was class XI E2 at Public High School 1 Purbalingga, with a total of 36 students as the experimental class. The average score of the observation sheet was 79.51%, which means that students' creative thinking skills were "good" in the project-based learning model assisted by Story Maps media on disaster mitigation material. Meanwhile, the average score of the student response questionnaire was 79.61%, so it was concluded that students "agreed" to the learning of disaster mitigation material implemented using the project-based learning model assisted by Story Maps media. This shows that the use of the project-based learning model, assisted by Story Maps media, to develop creative thinking skills in disaster mitigation material is effective in high school.
Co-Authors Ayu Usada Rengkaningtias Pradika Adi Wijayanto