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All Journal Journal of Animation & Games Studies Wimba: Jurnal Komunikasi Visual Imatype: Journal of Graphic Design Studies
Naomi Haswanto
Institut Teknologi Bandung
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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PEMETAAN KARAKTERISTIK VISUAL TIPOGRAFI VERNAKULAR PEDAGANG KAKI LIMA DI KOTA BANDUNG Ira Carella; Naomi Haswanto; Riama Maslan Sihombing
Wimba : Jurnal Komunikasi Visual Vol. 8 No. 1 (2017)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1441.748 KB) | DOI: 10.5614/jkvw.2017.8.1.3

Abstract

Bandung has already become a melting pot of migrant population who come from rural areas, including street vendors society. One distinguishing feature of Bandung's street vendors is its local lettering art, known as vernacular typography. Besides its economic function as a sign to convey information about street vendor's goods, vernacular typography also has a social function to represent the collective identity of street vendors society in Bandung. Collective identity resides in an abstract concept that forms harmony within the diversity in vernacular typography. The aim of this study is to reveal the harmony within diversity in vernacular typography of street vendors in Bandung by systematically assessing its visual characteristics. This study is structured by two continuous steps. The first is synthesizing a mapping method that would be relevant to be applied on vernacular typography. It results in a set of visual aspects with meaning potentials synthesized from van Leeuwen's distinctive features of typography, Machin's inventory of typographical meaning potentials, and Haswanto's morphology of vernacular typography. The second step is assessing vernacular typography samples through content analysis to reveal its visual characteristics. The result suggests that some characteristics are formed by its limited space, materials and processes. Several characteristics tend to create a typical communication system of urban sector informal society in using vernacular typography.
Transformasi Pola Visual pada Kemasan Rokok Kretek Produksi PT. Nojorono Tobacco International Kudus Kristia Lani Diana; Naomi Haswanto; Achmad Syarief
Wimba : Jurnal Komunikasi Visual Vol. 7 No. 1 (2015)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (888.202 KB) | DOI: 10.5614/jkvw.2015.7.1.4

Abstract

 "Kretek" has been a heritage of Indonesian culture that id inherited for over a hundred years. It serves not only as a cultural aspects, but also as an Indonesia economical boosters; it serves 83% of the Indonesia's' gross income. In the other hand, "Kretek" is also seen as a health threat, many of government regulations are created to limit its market spread by limiting its promotion. From here, the packaging of the products become the connecting link between the producers and the consumers. Content analysis method is chosen to study the aspects that affect transformation of visual patterns in packaging of kretek. In this paper, the alteration of the visual  aspects (such such color choice, illustration, logo, and layout composition) from one periods over another is shown and explained. The object on this research is the kretek packagings that is produced by PT. Nojorono Tobacco International from when it was established in the year of 1932 untill  2013. The packagings are classified into 6 periods of developments.
KAJIAN IKONOGRAFI DESAIN GRAFIS BERGAYA SUREALISTIK PADA T-SHIRT MEREK WELLBORN KOLEKSI TAHUN 2017 DI BANDUNG Siti Hadiyanti; Naomi Haswanto; Achmad Haldani Destiarmand
Wimba : Jurnal Komunikasi Visual Vol. 10 No. 1 (2019)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (484.468 KB) | DOI: 10.5614/jkvw.2019.10.1.4

Abstract

Local brand  is a fashion creative industry which is favored by young people. There are many local brands in Bandung City. T-shirt is one of local brand products which is related to graphic design. Concept and meaning in graphic design on T-shirt can be researched using The Iconography Theory of Erwin Panofsky. Graphic design on local brands T-shirt in Bandung City leads to simple graphic design trends, display direct branding and variation of color in T-shirts. However, one of brand, Wellborn, features graphic design with its own characteristics on the T-shirt as a creativity, that is surrealistic style graphics design on T-shirt. It is a sub category of T-shirt that can be studied through the meaning of graphic design on T-shirt. It underlies the research on graphic design of Wellborn T-shirt. The research stages are observation, interview, literature study, documentation and analysis which includes pre-iconography, iconography and iconology. The purpose of this study is to know the meaning of Wellborn T-shirt design based on The Iconography Theory of Erwin Panofsky and its association with Wellborn branding. The research method is descriptive qualitative. Objects studied are the surrealistic style graphic designs of Wellborn T-shirts 2017 collection. The samples of data are selected using purposive sampling. The result of the analysis shows that in pre-iconography, there are various objects placed in one graphic design on T-shirt. In iconography, it has a secondary meaning that there are things which are limitless, and in iconology, it has the meaning of freedom of mind/thought because it is related to freedom in imagination, infinity and a difference. They show the characteristics of the Wellborn brand. Keywords: Iconography, Graphic Design, Surrealistic Wellborn T-shirt, Bandung.
Kajian Tren Desain Minimalis pada Rebranding Logo Ikon Google Workspace dan Logo Microsoft Edge Anggi Gracia Gultom; Naomi Haswanto
IMATYPE: Journal of Graphic Design Studies Vol 1, No 1: February 2022
Publisher : Penerbit Fakultas Desain Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37312/imatype.v1i1.5227

Abstract

Penggunaan desain minimalis semakin marak digunakan pada era modern ini. Tren desain yang telah berkembang ini mengakibatkan sejumlah perusahaan seperti Google dan Microsoft, untuk memperbarui desain logo mereka disesuaikan dengan zaman namun justru menerima banyak kritik. Sebagai seorang desainer, mengikuti tren tentu adalah hal yang dapat meningkatkan peluang kerja dan mengembangkan kemampuan agar tetap mengikuti zaman. Namun, semakin banyaknya perusahaan dengan gaya logo yang sama, menghilangkan keunikan dan rasa “akrab” kita dengan logo orisinal mereka. Tujuan dari makalah ini adalah untuk mengetahui alasan rebranding logo ikon Google Workspace dan logo Microsoft Edge. Juga untuk membandingkan kritik para pengguna mengenai desain minimalis hasil rebranding logo ikon Google Workspace dan logo Microsoft Edge pada citra perusahaan Google dan Microsoft. 
Kajian Elemen Visual Game Type:Rider Sebagai Model Penceritaan Sejarah Tipografi Muhamad Ridha Agustiandhy; Naomi Haswanto; Yani Suryani
Journal of Animation and Games Studies Vol 8, No 2 (2022): Oktober 2022
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jags.v8i2.7907

Abstract

Penelitian ini bertujuan untuk mengkaji model penceritaan sejarah yang terdapat pada elemen visual game. Sampel dari penelitian ini adalah game Type: Rider yang merupakan game bertemakan tipografi. Pengalaman bermain yang dihadirkan melalui game ini menitikberatkan pada lingkungan game berkenaan dengan sejarah melalui sepuluh periode kunci perkembangan huruf. Metode yang digunakan dalam penelitian ini adalah analisis konten dengan pendekatan deskriptif-kualitatif. Data diperoleh dari elemen visual game yang terdiri karakter, item dan objek. Selanjutnya data diinterpretasi dan dianalisis. Hasil yang diperoleh bahwa visual game yang tedapat pada gameplay memiliki alur penceritaan linear berkenaan dengan sejarah perkembangan huruf dengan pendekatan sinkronik.
Co-Authors Achmad Haldani Destiarmand Achmad Syarief Anggi Gracia Gultom Ira Carella Kristia Lani Diana Muhamad Ridha Agustiandhy Riama Maslan Sihombing Siti Hadiyanti Yani Suryani