Betha Almanfaluthi
Institut Teknologi dan Bisnis Kalbis

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Journal : Jurnal Titik Imaji

Visual Characteristics Study of Coffee Shop Signboards In Manggar Belitung Timur Betha Almanfaluthi
Jurnal Titik Imaji Vol 4, No 1 (2021): Jurnal Titik Imaji
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/titik imaji.v4i1.2707

Abstract

The number of coffee shops at an adjacent location in Manggar made the city known as the City of 1001 Coffee Shops. 1001 Coffee Shop monument in Manggar, East Belitung confirmed that the tradition of drinking coffee is part of life in Manggar. The number of coffee shops that are located closely to each other around the center of Manggar makes it look very unique. This study aims to identify the visual characteristics of coffee shops signboard in Manggar in terms of typography, images, and colors. This research is done by using content analysis method which then interpreted by using semiotic approach. This research hopefully will show the characteristic of city of Manggar which represented by the characteristic of coffee shops signboard in Manggar.Keywords: Signboard, coffee shop, Manggar, East Belitung, semiotic. visual