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All Journal International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Penelitian Progresif (JPP) Manajemen : Jurnal Ekonomi
Indra Utama
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE INFLUENCE OF CONSUMER PREFERENCES, PRICE AND QUALITY OF BROILER CHICKEN ON DECISIONS PURCHASE AT RN FARM IN TUMPATAN VILLAGE DELI SERDANG Bagus Tarfiko Winata; Anggia Sari Lubis; Indra Utama; M. Dani Habra
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 1 (2024): 7th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i2.364

Abstract

The purpose of this study was to determine and analyze the effect of consumer preferences, price and quality of broiler chicken on purchasing decisions at RN Farm, Tumpatan Village, Deli Serdang. This type of research is quantitative. The population in this study were consumers who made purchases at RN Farm Tumpatan Deli Serdang Village during March, namely 450 consumers. The sample was taken using the Slovin formula, so that the total number of respondents in this study was rounded up to 82 consumers who made purchases at RN Farm, Tumpatan Village, Deli Serdang. Data collection techniques in this study were observation, documentation and questionnaires with a Likert Scale data measurement scale. Data analysis techniques use validity, reliability and classical assumption tests. The data analysis method uses multiple linear regression with the help of the SPSS program. The results of this study partially show that consumer preferences have a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions. The quality of Broiler Chicken has a positive and significant effect on purchasing decisions. Simultaneously, it shows that consumer preferences, price and quality of Broiler Slaughtered Chicken simultaneously influence purchasing decisions at RN Farm, Tumpatan Village, Deli Serdang with an Fcount value (62.359) > Ftabel (2.72), and a significance value of 0.000 <0.05.
PENGARUH DESAIN PRODUK, HARGA, DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH (STUDI KASUS KELURAHAN SITIREJO IIIKECAMATAN MEDAN AMPLAS) Pulungan, Intan Sari Caramoy; Yayuk Yuliana; Indra Utama; Arief Hadian
Manajemen: Jurnal Ekonomi USI Vol 6 No 3 (2024): Manajemen : Jurnal Ekonomi Vol 6 No 3 November 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/b6s0mx78

Abstract

Tujuan riset ini guna mengetahui pengaruh tiga faktor yaitu desain produk, harga dan label halal pada keputusan konsumen untuk membeli kosmetik Wardah di Kecamatan Sitirejo III Kabupaten Medan Amplas. Konsumen di wilayah tersebut yang membeli kosmetik Wardah diberikan kuesioner untuk diisi guna mengumpulkan data dengan menggunakan pendekatan kuantitatif dan metode validasi deskriptif. Dengan menggunakan perangkat lunak SPSS, uji korelasi parsial digunakan selama prosedur analisis data. Pengetahuan yang mendalam mengenai faktor yang berdampak pada keputusan konsumen lokal untuk membeli kosmetik Wardah diharapkan dari temuan penelitian, yang akan membantu dalam pengembangan strategi pemasaran yang lebih efektif bagi perusahaan kosmetik. Hasil riset memperlihatkan di Kecamatan Sitirejo III, Kabupaten Medan Amplas, keputusan belanja kosmetik Wardah dipengaruhi secara signifikan oleh desain produk, harga, dan label halal. Konsumen cenderung membeli sesuatu berdasarkan desainnya, sebagaimana terlihat dari pengaruh positif dan cukup besar yang terbukti dimiliki oleh desain produk pada keputusan pembelian. Harga juga berdampak besar terhadap keputusan untuk membeli, yang menunjukkan keputusan konsumen untuk membeli kosmetik Wardah dipengaruhi oleh harga. Keberadaan label halal meningkatkan minat konsumen dan berdampak positif pada keputusan pembelian. Riset ini menambah pengetahuan tentang faktor yang memengaruhi keputusan pembelian kosmetik halal di Indonesia. Temuan ini memiliki aplikasi di dunia nyata yang dapat membantu perusahaan kosmetik dalam mengefisienkan rencana pemasaran mereka dan memberikan arahan untuk pembuatan kosmetik yang mencerminkan preferensi konsumen regional
ANALYSIS OF ACCOUNTING FOR DAMAGED PRODUCT INVENTORY AT NORA STORE, LAWE BULAN DISTRICT, SOUTHEAST ACEH REGENCY Indra Utama
Jurnal Penelitian Progresif Vol 5 No 1 (2026): SEPTEMBER 2025 - FEBRUARY 2026
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v5i1.305

Abstract

Product damage is a significant issue within companies. The negative impact of damaged products on companies is in terms of profits or earnings. The purpose of this study is to analyze the causes of product damage, record and calculate the inventory of damaged products, and analyze efforts to reduce damaged products at Nora Store for five months, from August to December 2025. This research was conducted using a descriptive quantitative research method to determine the management of damaged or expired products at Nora Store and the recording of damaged product inventory. The results showed that at Nora Store, damaged products could not be returned to the distributor, so they were immediately discarded and recorded as damaged product costs, which automatically reduced the store's profits from the sale of these beverage products.
Co-Authors Anggia Sari Lubis, Anggia Sari Bagus Tarfiko Winata Hadian, Arief M. Dani Habra Pulungan, Intan Sari Caramoy