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Divya Liantina
Departemen Perencanaan Wilayah dan Kota, Fakultas Teknik, Universitas Diponegoro, Semarang
Earth & Planetary Sciences

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Identifikasi Faktor-Faktor Penyebab Penurunan Aktivitas Perdagangan Mebel di Koridor Jalan Soekarno Hatta Kabupaten Jepara Divya Liantina; Samsul Ma'rif
Jurnal Wilayah dan Lingkungan Vol 4, No 2 (2016): August 2016
Publisher : Department of Urban and Regional Planning, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (714.157 KB) | DOI: 10.14710/jwl.4.2.111-122

Abstract

The spatial use in Jepara District is dominated by the local export-oriented furniture industries. Soekarno Hatta corridor functions as furniture showrooms but in fact, its functionality was decreasing because many were closed down. The study aims to identify the causing factors related to functional downgrade of the area to perform as a furniture trade area.The study employed a qualitative approach with descriptive, scoring, and mapping analyses. The results showed that the dominant causing factor wastrading shift to online marketing, direct purchase to the furniture craftsmen, and seasonal school holiday and Eid al-Fitr celebration. It indicates that the functioning of certain trading area is influenced by product marketing medium, consumers' product awareness, and the purchasing power parity of the consumers.
Co-Authors Samsul Ma'rif