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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL RISET BISNIS DAN MANAJEMEN
Jeane Elisabeth Lelengboto
University of Sam Ratulangi Manado
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Faktor - Faktor Yang Mempengaruhi Perilaku Agen Brilink PT. Bank Rakyat Indonesia (Persero) Tbk Kantor Cabang Bitung Lelengboto, Jeane Elisabeth
JURNAL RISET BISNIS DAN MANAJEMEN Vol 5, No 4 (2017): JRBM Vol 5 No 4 2017
Publisher : Universitas Sam Ratulangi

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Abstract

The purpose of this research is to analyze the factors that influence agent behavior that is culture, social, personality, and psychological at BRILink agent PT Bank Rakyat Indonesia (Persero) Tbk Bitung Branch Office. The type of research conducted in this study is quantitative research. Population in this research is all BRILink agent in PT. Bank Rakyat Indonesia (Persero) Tbk in Bitung Branch Office. The data were collected by purposive sampling. The questionnaire distributed is 100. The data analysis method used in this research is using factor analysis technique. The results showed that factors considered in the behavior of BRILink agents PT. Bank Rakyat Indonesia (Persero) Tbk Branch Office Bitung is the behavior of cultural lifestyle, socio-cultural environment, agency decisions, personal, social statusKeywords: Culture, Social, Personality, Psychological
THE ANALYSIS OF INTENTION TO BUY BOOKS BETWEEN REGULAR STUDENTS AND IBA STUDENTS OF FACULTY OF ECONOMICS AND BUSINESS SAM RATULANGI UNIVERSITY Lelengboto, Jeane Elisabeth
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1330 - 1442
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.114 KB) | DOI: 10.35794/emba.2.3.2014.5850

Abstract

The study of Consumer Behavior has become essential. Consumer buying behavior has become an integral part of strategic market planning. Book is one of the most essentials part in learning process and activities. The purposes of this research are to analyze the difference of intention to buy books between International Business Administration (IBA) students and Regular students. The method that used in this research is Independent Sample t-test. Independent Sample t-test is a method to compares the mean score of two groups on given variable. Independent sample t-test method is used to analyze the data in this research. Data analysis in this research shows the independent sample t-test result between the group of International Business Administration student and Regular student. Theories supporting this research are marketing, consumer behavior, consumer buying behavior, and purchase intention. The population and sample observed in this research are 100 respondents; consist of 50 respondents by International Business Administration (IBA) and 50 respondents by Regular student of Faculty of Economy and Business Sam Ratulangi University. The result from the study is Consumer Buying Behavior and Purchase Intention of academic books towards International Business Administration (IBA) students and Regular students Faculty of Economics and Business Sam Ratulangi University have a different significant of each factor from academic books. Keywords: consumer buying behavior, purchase intention.
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