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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Journal of Entrepreneurship & Business
Agnes Lestari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PELAKSANAAN STRATEGI PROMOSI SEPEDA MOTOR MERK HONDA (DEALER SEPEDA MOTOR HONDA MENARA AGUNG PAYAKUMBUH SUMATERA BARAT) Lestari, Agnes; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Menara Agung Payakumbuh a Hondamotorcycledealers who and sincethe end of2007 .Thesedealers not only sell themotorcycle , but alsothere is anofficial Hondaworkshopthat will serve every customerwho evermadea purchaseof motorcycles in theMenara AgungCabang Payakumbuh . To maintain the company afloat app opriate goals and achieve salestargets and business benef it , the Menara Agung Payaku uh implementing promotionalstrategies to achieve these goals . Research conducted at the Honda Dealers Menara AgungPayakumbuh aims to determine the promotion and impleme t ion of strategies that becomeinhibit ing factors and support in the implementat ion o promotional strategies in theMenaraAgung Cabang Payakumbuh . Data obtained in writing sci t if ic papers obtained bydistribut ing quest ionnaires to some consumers Menara A ung Cabang Payakumbuh selectedrespondents . Data analysis technique used is descript ve analysis techniques , whereafter thedata is collected , the data can be classif ied according to the indicators used in this study .Fromthe research that has been done , it is known tha the implementation of promotionalstrategies in theMenara Agung Cabang Payakumbuh can b categorized as "good enough ".It can be seen from the responses given by the respondents in the study . That is why it isrecommended that Menara Agung Cabang Payakumbuh over he Great Dealer implementpromotional strategies with better , and minimize obst cles that become obstacles in theimplementat ionof promotional strategies .Keyword : pemasaran, bauran pemasaran, promosi, strategi promosi.
Corporate Governance Mechanism and Capital Structure Decision: Evidence from Indonesia Lestari, Agnes; Murhadi, Werner R.; Ernawati, Endang
Journal of Entrepreneurship and Business Vol. 5 No. 1 (2024): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v5i1.6152

Abstract

Purpose: Decisions related to the capital structure are crucial for companies because the proportion of funding from debt and equity determines the company's value and is directly related to shareholders' welfare. This study aims to examine how corporate governance affects the capital structure. Method: Board size, board independence, ownership concentration, audit reputation, management ownership, and institutional ownership are the independent variables considered in this study. In contrast, control variables were defined as firm size, liquidity, profitability, and growth. In order to determine how corporate governance affects capital structure in a sample of 395 non-financial companies listed on the Indonesia Stock Exchange, this study employs multiple linear regression analysis. Result: The capital structure is significantly impacted negatively by board size, ownership concentration, firm size, profitability, and growth while positively impacted by independent commissioners, auditor reputation, managerial ownership, and institutional ownership. Liquidity has no impact on the capital structure.
Co-Authors Endang Ernawati Endang Sutrisna Werner R Murhadi