Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Randy Chandra
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PRIVACY CONCERNS, ENTERTAINMENT dan PEER INFLUENCE TERHADAP ATTITUDE TOWARD SNA (SOCIAL NETWORKING ADVERTISING) Randy Chandra
Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 1 (2015): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v1i1.562

Abstract

This study aimed to identify the influence of Privacy Concerns, Entertainment and Peer Influence on Attitude toward SNA (Social Networking Advertising). With a total of 150 respondents were involved. This research conducted on students of the Faculty of Economics and Business, University of Mercu Buana using SEM Lisrel 8.7 for data processing.  The results of processing obtained Privacy Concerns T-value = 2.36, Entertainment T-value = 2.85 and Peer Influence T-value = 3.50 all variables here significant effect on Attitude toward SNA (Social Networking Advertising).Keywords: Privacy Concerns, Entertainment dan Peer Influence
Co-Authors