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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Journal of Business, Management, and Accounting
Eko Madiasto
Bina Nusantara University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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The Influence Of The Website's Atmosphere On Online Consumer Behavior And Its Relationship To Flow: Case Study Of Online Travel In Indonesia Nanang F Kurniawan; Eko Madiasto; Primidya KM Soesilo
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i1.14233

Abstract

In this decade, studies of website atmospherics and flow experiences have received much attention from researchers and are very broad. At present, there are still few fields of study that study the relationship between the atmosphere website and a flow experience. In this study aims to examine the factors that have an impact on website atmospherics and flow experiences that can affect consumer behavior (Enjoyment shopping, Intimacy, and Intention) in the use of online travel services websites in Indonesia. In the development of this study, using the stimulus-organism-response (S-O-R) framework as a theoretical basis, the findings of this study are expected to show that the design atmosphere in websites has a positive impact on improving the enjoyment shopping, Intimacy and Intention of purchases for online travel agents in Indonesia.
How Website's Atmosphere affect Consumer Behavior: a new model based on the stimulus- organism-response (SOR) framework Nanang Fitriana Kurniawan; Eko Madiasto; Primidya KM Soesilo
Journal of Business, Management, & Accounting Vol. 3 No. 2 (2021): September
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In these decades, there have been many researchers discussing this field of study, but currently little is known about the factors designed and configured using atmospheric websites that optimize the experience for consumers (flow experiences) in increasing the desire to conduct transactions (Purchase Intention) on the website. Based on the subject matter that has been discussed previously, then in an effort to increase competitive web. So it is necessary to increase the role of web interface design and the delivery of atmospheric websites that are controlled in facilitating visitors. The S-O-R model consists of a stimulus that functions as an independent variable, organism as a mediator variable and the response functions as a dependent variable. Limitations in this study, that the respondents were selected based on the criteria of the researcher, as well as limitations in obtaining respondents to fill their perceptions of the use of online travel services and lack of documentation of the characteristics of the respondents. all variables have a significant influence on experience. Thus, it is important for future research to use several other behavioral factors that can influence website usage in creating consumer intentions and satisfaction. It is also recommended to use actual tourist samples
Co-Authors Nanang F Kurniawan Nanang Fitriana Kurniawan Primidya KM Soesilo