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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Informasi Sains dan Teknologi (ISAINTEK)
Ummy Qalsum
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PEMASARAN DAN NILAI TAMBAH RUMPUT LAUT DI KABUPATEN TAKALAR, PROVINSI SULAWESI SELATAN Ummy Qalsum; Andriyono Kilat Adhi; Anna Fariyanti
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.493 KB) | DOI: 10.22441/mix.2018.v8i3.006

Abstract

This study was aimed to analyze the marketing performance of seaweed in Takalar District, South Sulawesi and to analyze the value added obtained from seaweed processing into pure carrageenan powder (semi refined carrageenan). The respondents in this study were 100 fishermen, 37  merchants, 3 wholesalers, 2 exporters, and 1 processing industry. Seaweed marketing performance was measured by marketing efficiency with criteria of marketing margin, farmer’s share and profit margin ratio, whereas value added was analyzed using Hayami’s method. Results showed that there were 5 seaweed marketing channels. Based on the analysis of marketing efficiency, it was found that channel 4 was a relatively efficient channel compared to other channels with the lowest margin value and the highest farmer’s share value of 28.95% and 71.05%, respectively, and the distribution of profit margin ratio spread evenly with the total profit margin ratio of 5.23. The value added of seaweed processing into carrageenan powder was Rp 13 979.16 /kg with a ratio of 44% and was classified as a high value added due to its value which was more than 40%
Agroindustri Gula Merah Tebu : Analisis Produksi, Pemasaran, dan Dampaknya Terhadap Lingkungan Pada Usaha Haeruddin di Kabupaten Bone Andi Anna Maemunah; Ummy Qalsum; Muh.Haidir Hakim; Aditya Arief Rachmadhan
Jurnal Informasi, Sains dan Teknologi Vol. 8 No. 2 (2025): Desember: Jurnal Informasi Sains dan Teknologi
Publisher : Politeknik Negeri FakFak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/isaintek.v8i2.347

Abstract

This study aims to analyze the production process, marketing strategies, and environmental impacts of sugarcane brown sugar agroindustry at the household scale, using the Haeruddin enterprise located in Latellang Village, Patimpeng District, Bone Regency as a case study. A descriptive qualitative approach was employed, with data collected through in-depth interviews, participatory observation, and document analysis. The results show that the enterprise manages approximately 50 hectares of sugarcane land with productivity ranging from 30–60 tons per hectare, which is below the national average. The production capacity reaches 1–2 tons of sugarcane per day, producing approximately 1 ton of brown sugar daily, and involves local labor in cultivation and processing activities. Marketing is conducted through direct sales and local distributors, with prices ranging from IDR 8,000–10,000 per kilogram, without the use of digital promotion or modern retail channels. From an environmental perspective, the production process generates solid, liquid, and gaseous waste; however, solid waste in the form of bagasse is reused as fuel, while liquid waste and combustion residues are only partially managed. These findings indicate that while the enterprise contributes to employment and the local rural economy, improvements in production efficiency, marketing strategies, and environmental management are required to enhance competitiveness and sustainability. This study provides practical insights for the development of sustainable household-scale sugarcane brown sugar agroindustries in rural areas.
Co-Authors Aditya Arief Rachmadhan Andi Anna Maemunah Andriyono Kilat Adhi Fariyanti, Anna Muh.Haidir Hakim