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All Journal MIX : Jurnal Ilmiah Manajemen
Shine Pintor Siolemba Patir
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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FAKTOR-FAKTOR PSIKOLOGIS PENENTU NIAT IBU-IBU RUMAH TANGGA DI INDONESIA UNTUK MEMBELI PRODUK TIRUAN/PALSU Hendrian .; Shine Pintor Siolemba Patir
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (598.806 KB) | DOI: 10.22441/mix.2019.v9i1.006

Abstract

This paper aims to examine housewives self-reported intention to buy counterfeit products by employing the Theory of Planned Behavior (TPB) as the research framework. In total, 600 housewives completed a survey questionnaire measuring their responses to seven constructs in the TPB. Structural equation modeling (SEM) was used as the technique for data analysis with two step approach. The results of this study showed that overall the variables in the TPB model (attitude, subjective norms, perceived control behaviors) were able to explain and predict housewives intention to buy counterfeit products. Attitudes toward behavior have a greater influence on intentions to buy. Additional variables that are included: values were able to explain and predict attitudes toward buying behavior, past behavior was able to explain and predict perceived behavioral control, and social status could explain and predict housewives intention to buy counterfeit products.
Co-Authors Hendrian .