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Noni Defriani Kuswanti
Universitas Sumatera Utara
Computer Science & IT Languange, Linguistic, Communication & Media

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PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN PASIEN BEROBAT DI RUMAH SAKIT HAJI MEDAN Noni Defriani Kuswanti; Beby Karina Sembiring
Jurnal Media Informasi Manajemen Vol 1, No 3 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

Abstract: The result of the research from Significant simultaneous test (F-test) showed that simultaneously service marketing mix which consisted of the dimension of variables of product, price, promotion, location, people, process, and physical evidence had positive and significant influence on the patients’ decision to visit RS Haji, Medan. The result of t-test showed that partially the variables of product, process, and physical evidence had the most significant influence on the patients’ decision to visit RS Haji, Medan.   Keywords: Service marketing Mix, Patients’ Decision
Co-Authors Beby Karina Sembiring