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All Journal MIX : Jurnal Ilmiah Manajemen JOURNAL SCIENTIFIC OF MANDALIKA (JSM)
Ni Luh Ariningsih Sari
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI Raden Bagus Faizal Irany Sidharta; Ni Luh Ariningsih Sari; Wayan Suwandha
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.413 KB) | DOI: 10.22441/mix.2018.v8i3.007

Abstract

Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through Trust, 7) Brand image on Purchase Intention through Trust on sharia bank product. Sample has taken by using purposive sampling technique with 328 respondents. Data analysis technique used is Path Analysis. The research showed that brand awareness has positive and not significant effect on trust, brand image has positive and significant effect on trust, brand awareness has positive and significant effect on purchase intention, brand image has positive and significant effect on purchase intention, trust has positive and significant effect on purchase intention, brand awareness has not significant effect on purchase intention through trust, brand image has significant effect on purchase intention through trust. The implication of this research would benefit to the management of sharia banking to formulating strategy for increasing market share of sharia banking in Indonesia.
Menakar Efektivitas Hukum Lingkungan dalam Mewujudkan Pariwisata Berkelanjutan: Studi Kasus Kawasan Wisata Mandalika Ni Luh Ariningsih Sari; Titin Apriani
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 12 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss12pp4478-4485

Abstract

The development of the Mandalika Special Economic Zone (SEZ) as one of Indonesia’s priority tourism destinations has significantly contributed to national economic growth through increased investment and rapid infrastructure development. However, this accelerated expansion has also created substantial environmental pressures, particularly on coastal ecosystems, including increased waste generation, degradation of marine habitats, and changes in land use patterns. This study aims to analyze the role of environmental law in promoting sustainable tourism in the Mandalika area by examining the effectiveness of regulatory instruments and their implementation in practice. Using a qualitative research approach employing in-depth interviews, field observations, and policy document analysis this study finds that although a regulatory framework for environmental protection is in place, its implementation faces several challenges, such as weak enforcement, limited transparency of environmental documents, and low levels of community participation in the Environmental Impact Assessment (EIA) process. The findings highlight the need to strengthen environmental governance through enhanced multi-stakeholder collaboration, integration of local wisdom, and the adoption of sustainable tourism standards. This research provides practical contributions for policymakers in formulating more effective environmental management strategies to ensure the long-term sustainability of Mandalika as a leading tourism destination.
Implementasi Kepastian Hukum dan Dampaknya terhadap Keberlanjutan Pariwisata di Desa Wisata Sada Lombok Titin Apriani; Ni Luh Ariningsih Sari
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 12 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss12pp4496-4503

Abstract

The development of tourism villages as part of a sustainable tourism strategy requires governance supported by strong legal certainty. Sada Lombok Tourism Village is a cultural-based destination that has developed through the involvement of local communities and traditional institutions in its management. However, this governance dynamic is not free from legal challenges that may affect tourism sustainability. This study aims to analyze the implementation of legal certainty in the management of Sada Lombok Tourism Village and its impact on tourism sustainability from economic, socio-cultural, and environmental perspectives. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews, field observations, and document analysis of village regulations and tourism-related policies. The findings indicate that although village regulations and customary norms governing tourism management are in place, the implementation of legal certainty remains partial and not yet fully integrated. This condition affects economic sustainability, poses potential risks to the protection of cultural values, and limits effective environmental management. The study emphasizes that strengthening legal certainty through regulatory harmonization, formal recognition of traditional institutions, and increased community participation is a crucial prerequisite for achieving sustainable tourism in Sada Lombok Tourism Village. The findings are expected to contribute both theoretically and practically to the development of community-based tourism villages that are equitable and sustainable.
Co-Authors Raden Bagus Faizal Irany Sidharta Titin Apriani Tri Laksono Kurniawan Wayan Suwandha