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All Journal Kanal : Jurnal Ilmu Komunikasi Academia Open
Khoirun Nisak
Universitas Muhammadiyah Sidoarjo
Medicine & Pharmacology Public Health Social Sciences

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Food Photography dan Eating Out di Media Sosial Instagram Khoirun Nisak; Didik Hariyanto
Kanal: Jurnal Ilmu Komunikasi Vol 6 No 1 (2017): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v6i1.1422

Abstract

This study aimed to analyze influence of food photography towards eating out Sidoarjo community in instagram media. Data collection was done by using questionnaire to the respondents who visited the cafe/restaurant Mie akhirat, Kedai Kopi Medan, Wong Solo, dan Dapur M’riah that was located on Jalan Raya Ponti Gelanggang Olahraga Sidoarjo. Samples were taken through random sampling technique with total sample of 100 respondents. The result of this quantitative research showed that there was influence between food photography variable in social media instagram turns out to have an effect to the eating lifestyle of Sidoarjo community. The effect of food photography on eating out lifestyle was shown by R2 of 35.1%.
Product Marketing Strategy For Micro, Small and Medium Enterprises : Strategi Pemasaran Produk UMKM : Usaha Mikro Kecil Menengah Khoirun Nisak; Diah Krisnaningsih
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8403

Abstract

This research was conducted to find out about how the comparison or advantages between conventional and sharia marketing strategies in MSME players. This research uses the Systematic Literature Review method. This research procedure has 4 stages consisting of identification, screening, eligibility, and inclusion. The literature in this study comes from several journals from Google Scholar. After searching for articles with a range of 2011 to 2023, there were 20 articles that discussed the Marketing Strategy of MSME Products. The purpose of the marketing strategy is to facilitate MSME players in Indonesia. Highlights : Conventional vs. Sharia Marketing: Understand the comparative advantages. Systematic Literature Review: Methodology for comprehensive analysis. Impact on MSMEs: Enhancing accessibility and effectiveness of marketing strategies. Keywords : Conventional marketing, Sharia marketing, MSME players, Systematic Literature Review, Product
Co-Authors Didik Hariyanto Krisnaningsih, Diah