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All Journal Kanal : Jurnal Ilmu Komunikasi Procedia of Social Sciences and Humanities Academia Open
Khoirun Nisak
Universitas Muhammadiyah Sidoarjo
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Medicine & Pharmacology Public Health Social Sciences

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Food Photography dan Eating Out di Media Sosial Instagram Khoirun Nisak; Didik Hariyanto
Kanal: Jurnal Ilmu Komunikasi Vol 6 No 1 (2017): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v6i1.1422

Abstract

This study aimed to analyze influence of food photography towards eating out Sidoarjo community in instagram media. Data collection was done by using questionnaire to the respondents who visited the cafe/restaurant Mie akhirat, Kedai Kopi Medan, Wong Solo, dan Dapur M’riah that was located on Jalan Raya Ponti Gelanggang Olahraga Sidoarjo. Samples were taken through random sampling technique with total sample of 100 respondents. The result of this quantitative research showed that there was influence between food photography variable in social media instagram turns out to have an effect to the eating lifestyle of Sidoarjo community. The effect of food photography on eating out lifestyle was shown by R2 of 35.1%.
Product Marketing Strategy For Micro, Small and Medium Enterprises : Strategi Pemasaran Produk UMKM : Usaha Mikro Kecil Menengah Khoirun Nisak; Diah Krisnaningsih
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8403

Abstract

This research was conducted to find out about how the comparison or advantages between conventional and sharia marketing strategies in MSME players. This research uses the Systematic Literature Review method. This research procedure has 4 stages consisting of identification, screening, eligibility, and inclusion. The literature in this study comes from several journals from Google Scholar. After searching for articles with a range of 2011 to 2023, there were 20 articles that discussed the Marketing Strategy of MSME Products. The purpose of the marketing strategy is to facilitate MSME players in Indonesia. Highlights : Conventional vs. Sharia Marketing: Understand the comparative advantages. Systematic Literature Review: Methodology for comprehensive analysis. Impact on MSMEs: Enhancing accessibility and effectiveness of marketing strategies. Keywords : Conventional marketing, Sharia marketing, MSME players, Systematic Literature Review, Product
Conceptual Analysis of Marketing Analytics, Brand Image, and Brand Trust in Building Brand Loyalty: A Literature Study in the Context of PT Joyci Nusantara Cemerlang: Analisis Konseptual Marketing Analytics, Brand Image, dan Brand Trust dalam Membangun Brand Loyalty: Studi Kepustakaan pada Konteks PT Joyci Nusantara Cemerlang Rezza Dwi Amalia; Dias Erwanda; Tasya Oktavia; Khoirun Nisak; Mas Oetarjo
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/m975e608

Abstract

General Background Intensifying digital competition in the food and beverage industry compels companies to maintain long-term consumer relationships and sustain customer retention. Specific Background PT Joyci Nusantara Cemerlang, an Indonesian food company, faces challenges in fostering brand loyalty within a dynamic market where consumers evaluate products across digital platforms. Knowledge Gap Existing literature offers conflicting findings on direct brand image impacts and lacks literature syntheses integrating technical marketing analytics with behavioral consumer brand metrics within local food enterprises. Aims This study conducts a conceptual literature review analyzing the interrelated roles of marketing analytics, brand image, and brand trust in constructing brand loyalty. Results Synthesizing ten open-access national journal articles published between 2020 and 2026 via qualitative literature analysis, results show marketing analytics provides foundational data to decode consumer preferences, brand image shapes initial perceptions, and brand trust acts as a vital bridge reinforcing repeat purchase commitments. Novelty The research establishes a unified conceptual model positioning marketing analytics as an informational decision-making base that aligns brand image signals with empirical customer evidence to build brand trust. Implications Food companies must synchronously manage customer data, visual brand equity, product quality proof, and complaint resolution standards to elevate customer retention.  Key Findings Highlights : Systematic marketing analytics capability serves as the foundational data infrastructure for understanding consumer needs. Verified brand trust functions as the vital mediating driver converting initial brand image interest into repeat purchases. Synchronized management of consumer data and quality consistency maximizes long-term buyer retention in food companies. Keywords : Marketing Analytics, Brand Image, Brand Trust, Brand Loyalty, PT Joyci Nusantara Cemerlang  
Co-Authors Diah Krisnaningsih Dias Erwanda Didik Hariyanto Mas Oetarjo Rezza Dwi Amalia Tasya Oktavia