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All Journal Kanal : Jurnal Ilmu Komunikasi Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Cindy Meidina Trihapsari
Universitas Bhayangkara Surabaya
Environmental Science Social Sciences

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The Role of Cyber Public Relations In Health Campaign In Pandemic Times Isma Savitri; Cindy Meidina Trihapsari; Melynda Elen Cahyati
Kanal: Jurnal Ilmu Komunikasi Vol 10 No 2 (2022): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v10i2.1667

Abstract

Public communication during a pandemic is the main pulse in efforts to contain and accelerate the recovery from the impact of the Covid-19 pandemic. This article was prepared with the aim of examining the role and strategy of cyber public relations in maintaining public communication through health campaign activities in the midst of social distancing recommendations. The method of writing this article uses a literature review. The results of the study indicate that the opportunity for the development of cyber public relations arises from the significant growth of internet users during the pandemic. The biggest challenge in sharing digital information is the emergence of hoax news that causes disinformation and social panic. The cyber public relations development strategy begins with planning a situation analysis based on data and sources, involving public participation, and monitoring every activity. The cyber public relations in the health campaign during the pandemic was driven directly by the Covid-19 Handling Task Force which also held a public relations function and was represented digitally through the website www.covid19.go.id. The role of cyber public relations includes 1) technical communication; 2) communication facilitator; 3) expert preciber communication; and 4) problem solving facilitator.
Manajemen Krisis PR Es Teh Indonesia dalam Pemulihan Image Negatif Pasca Somasi Konsumen pada Akun Twitter @gandhoyy Muhammad Fadeli, S.Sos.M.Si; Dr. Fitria Widiyani Roosinda, S.Sos, M.Si; Cindy Meidina Trihapsari
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 10 No 2 (2023): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v10i2.1085

Abstract

The purpose of this research is to find out the crisis management of Indonesian Ice Tea PR in the recovery of the negative image after consumer subpoenas on the Twitter account @gandhoyy in three phases, namely pre-crisis, crisis-response, and post-crisis. This study uses a qualitative descriptive method with the object of PR Es Teh Indonesia and the Twitter account @gandhoyy. Data was taken by observation, interview, and documentation techniques. The interview was conducted with the Head of Public Relations of PT. Es Teh Indonesia via company email. The results showed that during the pre-crisis phase, PR representatives from PT. Es Teh Indonesia identified the problem by discussing tweets from the Twitter account @gandhoyy with related parties. Then the organization gives a subpoena for defamation. Instead of taking legal action, PT. Es Teh Indonesia only wants the account owner named Gandhi to admit his guilt because the criticisms conveyed are insulting and not actual facts. Then, in the post-crisis phase, PT. Es Teh Indonesia withdrew the subpoena given to Gandhi's brother because he had already apologized. The Indonesian Ice Tea party has also made improvements by conducting an evaluation in the form of product differentiation, namely by providing a choice of sweetness level or variant of sweetness starting from no sugar (0%), slight (30%), half (50%), less (80%), and normal (100%) so that it can be adjusted to consumer tastes.
Co-Authors Dr. Fitria Widiyani Roosinda, S.Sos, M.Si Isma Savitri Melynda Elen Cahyati Muhammad Fadeli