Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Kinesik Jurnal Spektrum Komunikasi
Marshelia Gloria Narida
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PERSEPSI PENGGUNA E-COMMERCE TERHADAP KUALITAS INFORMASI PEMBELIAN BARANG DENGAN METODE PEMBAYARAN CASH ON DELIVERY (COD) BERDAMPAK PADA TERJADINYA PENGANCAMAN KEPADA KURIR JASA EXPEDISI Marshelia Gloria Narida
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.165

Abstract

Purchasing goods with cash on delivery (COD) payment method is a service presented by Shopee to make it easier for buyers who don’t have mobile or internet banking. The buyer pays for the goods when the goods have arrived at the delivery address delivered by the expedition service courier. However, some shoppers vented their disquire to the couriers of the expedition service when the goods they received did not match what they ordered through the Shopee app. Informants in the study suggested that their perception of the quality of information Shopee provides related to COD is still inaccurate, not yet timely, not yet relevant and incomplete. Shopee is considered to still focus on favorable information, not information that educates buyers related to COD. Information that is not received by the buyer can trigger disappointed buyers to vent to the courier expedisi service. Shopee is advised to create information in the form of interesting visualizations, not with long sentences so that it is easy to understand. Information is placed on the display menu that is easily seen by the buyer as on the main page or the information appears when the buyer will check out the item. Good information can prevent disappointed buyers from doing acidification or violence to couriers.
Marketing Communication Barriers in Computer Mediated Communication with Chat Features in E-commerce Applications Marshelia Gloria Narida
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.618

Abstract

The role of media connected to the internet has resulted in many changes, especially in the communication process through this media. Communication carried out through e-commerce is a form of computer-mediated communication, abbreviated as CMC, which is a communication process between two or more people via digital or computerized channels. This was stated by Carr (2021:4) that CMC is a process of exchanging meaning between two or more humans via digital channels. Barriers to marketing communication in CMC that occur through the seller's chat feature on the Shopee application show that there is the use of more than one account by the buyer, there is paralanguage in communication in the form of information from the seller to the buyer, the use of emoticons and emojis and stickers as communication which is considered a representation of feelings in nature. temporary or small talk, light interactions in the form of words of encouragement from buyers to sellers, phatic communication, communication that moves using other applications, information extraction carried out by sellers by looking for information about buyers who make large purchases, limited identification because only can see the name the buyer uses and how the buyer uses words or sentences in the conversation text and does not use the real name on the buyer's account.
Co-Authors