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All Journal Jurnal Bisnis dan Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR)
Lilik Indrawati
Universitas Negeri Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Brand Image, Kualitas Pelayanan Dan Kepuasan Konsumen Di Dalam Pengaruhnya Terhadap Minat Ulang Penggunaan Aplikasi Dana Lilik Indrawati; Marcell Mathias Pattinama
Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v8i1.4963

Abstract

The purpose of this study was to determine the effect of brand image, service quality and customer satisfaction on re-interest in using the Dana application. The population in this study were students of Darma Cendika Catholic University, Widya Mandala Catholic University Surabaya and St. Vincetius Paolo University (RKZ). The sample is 75 respondents, with the consideration that this number can represent the research sample. This research method is quantitative with multiple regression analysis, the data entered is processed with SPSS version 20. The results of this study indicate that brand image and service quality do not affect re-interest using  Dana application for students in Surabaya, and consumer satisfaction has a significant effect on re-interest in using the Dana application to students in Surabaya.
LEVEL OF FINANCIAL LITERACY REVIEWED VARIOUS FACTORS ON ECONOMIC STUDENTS Maria Widyastuti; Lilik Indrawati; Penta Paula
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5503

Abstract

This study aims to analyze the level of financial literacy of students of the Faculty of Economics in terms of several factors, these factors are: gender, age, batch, program, grade index, dwelling, status, receipts, expenses, ownership account, education level of parents and income level of parents. The population in this study was undergraduate students, Accounting and Management study program, Faculty of Economics in East Surabaya who were active in the 2016-2020 batch. The method used was survey research using online questionnaires. The results showed that the level of student financial literacy in terms of several factors was still low. Keywords: literacy, finance, students
Co-Authors Marcell Mathias Pattinama Maria Widyastuti Penta Paula