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Kusdiyanto Kusdiyanto
Program Studi Manajemen dan Bisnis FEB UMS
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH GAYA HIDUP WANITA MODERN TERHADAP PERMINTAAN KONSUMSI KOSMETIK DI KOTA SURAKARTA Kusdiyanto Kusdiyanto
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 9 No 1 Juni 2005
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v9i1.1205

Abstract

This study aims to examine the significant influence of women’s style on the demand ofcosmetic consumption in Surakarta. The frequency of cosmetic consumption in terms of its kindsand price significantly influences the demand of cosmetic consumption, Thus, it was confirmed. Inpartial (r), the price of cosmetics is the most dominant variable in determining the demand ofcosmetics. Every a 1 % price increase could raise the cosmetic consumption of 0.891 (inferiorgoods), but it’s kind could raise the cosmetic consumption of 0.753, and its frequency could raisethe cosmetic consumption of 0.188. Through autocorrelation, multicollinearity, andheteroscedasticity test, the result of this study showed that there was no real difference. Theinfluencing model of frequency of cosmetic consumption in terms of its kind and price on thedemand of cosmetic in double regression equation could be used the significant influence ifindependent variables on its dependent.
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