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Eko Purnomo
Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH DESAIN PRODUK DAN PROMOSI TERHADAP VOLUME PENJUALAN PADA INDUSTRI BATIK (Studi Pada Industri Batik di Kabupaten Sragen ) Sri Padmantyo; Eko Purnomo
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 17 No 2 Desember 2013
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v17i2.1380

Abstract

This study was aimed at analyzing the effect of product design and promotion on sales volume in the batik industry in Sragen. This study is expected to provide a material consideration in the determination of product design and promotion policies that can improve the company’s sales volume. This study took 50 companies in Sragen batik as the study sample. This study testedthree hypotheses. The first hypothesis says that the design of the products significantly influence sales volume, is supported. This study also supports the second hypothesis which says that the promotion of a significant effect on sales volume. The third hypothesis is that the design of the product and promotion are jointly significant effect on the volume of sales is also supported.
Co-Authors Sri Padmantyo