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Sujadi Sujadi
Fakultas Ekonomi Universitas Muhammadiyah Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS HUBUNGAN ANTARA ATRIBUT KONSUMEN DENGAN ATRIBUT PRODUK DALAM KEPUTUSAN PEMBELIAN BUKU DI TOKO BUKU GRAMEDIA SURAKARTA Chuzaimah Chuzaimah; Sujadi Sujadi
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 10 No 2 Desember 2006
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v10i2.1233

Abstract

This research aim to analyse relation among consumer attribute (gender, age, earnings and work)with product attribute (promotion, quality of and price) and to know tightest related degree.Formulation this research internal issue do there is relation among consumer attribute covering gender,age, earnings, and work to product attribute covering promotion, quality of, price, and tidiness atBookstore Gramedia Surakarta. Hypothesizing in this research is anticipated there is related amongconsumer attribute covering gender, age, work and earnings to product attribute covering promotion,quality of, tidiness and price at Bookstore Gramedia Surakarta by significant Result of research indicates that there are relation among gender with promotion, quality, price,tidiness. There are relation among age with promotion, quality, price, tidiness, promotion, quality, priceand tidiness. There are relation among work with promotion, quality, price, and tidiness. Calculation of Contiguity among C with Cmaks indicate that related degree sequence amongconsumer characteristic (gender, age, earnings and work) with product characteristic (promotion, qualityof, tidiness and price) having tightest relation is earnings storey with quality, this matter is proved fromvalue contiguity of C with smallest C maks.
FAKTOR-FAKTOR YANG MEMPENGARUHI UNDERPRICING PADA PENAWARAN UMUM PERDANA DI BURSA EFEK JAKARTA Suyatmin Suyatmin; Sujadi Sujadi
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 10 No 1 Juni 2006
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v10i1.1230

Abstract

The study aimed to examine the influence of factors in finance (firm size, ROI, financial leverage,EPS, proceeds, and current ratio) and non-finance (firm’s age, auditor’s and underwriter’s reputations,and sort of industry) on underpricing. Referring to the purposive sampling method, the number ofsamples in this study was 49 firms from 1999 to 2003. Data analysis used t test, F test, Rtest, anddouble linier regression with a 5 % level of significance. The test of financial variable influence on underpricing. The F test showed that the financialvariable influenced underpricing simultaneously. The independent variable in the model could explainthe dependent variable at 22.8%. The test of non-financial variable influence on underpricing,significant variables were the auditor’s and underwriter’s reputations, and sort of industry. The firm’sage variable influence on underpricing was insignificant. It means that the non-financial variableinfluenced underpricing simultaneously. The independent variable in the model could explain thedependent variable at 35.7%. The F test of financial and non-financial variable influences onunderpricing simultaneously.
Co-Authors Chuzaimah Chuzaimah Suyatmin Suyatmin