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Widoyono Widoyono
Fakultas Ekonomi Universitas Muhammadiyah Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PROMOSI SEBAGAI SALAH SATU UPAYA DALAM PEMASARAN PARIWISATA Widoyono Widoyono
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 10 No 1 Juni 2006
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v10i1.1223

Abstract

Tourism is one of the sources of regional government revenue. It needs to be managingprofessionally. Promotion is one of the elements of marketing mix that play a significant role inattracting domestic and international tourist. Promotion in tourism needs a marketing institution, itcould be government or private institution (tourism bureau/BPW) Tourism bureau with governmentinstitution have to build tourism image in the society. Also, they have to be able to control the marketand understand what customer needs and wants.
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