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All Journal Sisforma: Journal of Information Systems Benefit: Jurnal Manajemen dan Bisnis Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat
Berta Bekti Retnawati
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science

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PENGARUH TANGGAPAN KONSUMEN TERHADAP RITEL MODERN BARU 2010 DI KOTA SEMARANG TERHADAP PERUBAHAN PERILAKU PEMBELIAN (Studi Perempuan Pekerja di Semarang) Michelle Indriyanti Supatra; Berta Bekti Retnawati
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 13 No 2 Desember 2009
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v13i2.1306

Abstract

This study aims to analysis responses women workers in new retail presence in the city of Semarang. The type of data used are primary data using questionnaire data collection method that guided the interviews. As for the data analysis techniques, for the shopping habits of respondents before the new modern retail, the response to the new modern retail 7P viewed from the side, so that it could be concluded about the spending habits of behavior had changed after the new modern retail. The conclusion of this study, only a few respondents who intend to move to new modern retail, though seen some positive findings from both these retail. Suggestions provided, before making a new retail, retail manager must select the consumer that will be addressed and also study the characteristics of existing customers in the city of Semarang that retail businesses can survive and become a favorite shopping place for consumers. 
Penyuluhan Penggunaan Asap Cair dan Kemasan Vakum Pada UMKM Makanan Berbasis Hasil Laut di Tambaklorok, Semarang Utara Meiliana Meiliana; Christiana Retnaningsih; Berta Bekti Retnawati
Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Vol 1 No 1 (2020)
Publisher : Universitas Kristen Satya Wacana Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (735.691 KB) | DOI: 10.24246/jms.v1i12020p140-148

Abstract

Tambaklorok area in North Semarang has many Micro, Small, & Medium Enterprises (MSMEs) which produce seafood products, such as smoked fish, shrimp paste, fish or shrimp nugget, and fried anchovies. Most of the MSMEs in Tambaklorok still use traditional food technology for food processing and packaging, such as fish curing using smoke and simple packaging using plastic bags. The exposure of cooking smoke used for fish curing might impair the lung and respiratory system of the workers. Therefore, producers might utilize liquid smoke as an alternative smoked fish processing. Besides, in order to increase the production scale, producers might use vacuum packaging to extend the shelf life of food. The producers’ lack of knowledge regarding those processing and packaging alternatives might prevent the growth of their business ventures. For this reason, it is necessary to provide community outreach and counselling session to increase the knowledge and awareness of the producers on the processing and packaging alternatives. The participants welcomed such program and showed interests in applying those alternatives on their products.
Investigating Factors Associating with Online Shoping Behavior on TikTok Live Streaming in Generation Z Salomo Chandra Gupta Winarno; Bernardinus Harnadi; Berta Bekti Retnawati
SISFORMA Vol 11, No 1: May 2024
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/sisforma.v11i1.10844

Abstract

TikTok is an application that is currently very popular with the public. This research aims to study the behavior of users/consumers from Generation Z in using the live streaming feature on TikTok which leads to the desire and interest in making online purchases/shopping. The research was carried out using a purposive sampling method and collected data from 300 respondents from Generation Z. The research analysis was directed at the correlation between factors and the technology acceptance factors studied to gain insight regarding the activity of using live streaming technology on TikTok for online shopping activities. The expected output from this research is factors that influence the acceptance of live streaming technology on TikTok for online shopping activities among Generation Z and the correlation between these factors and acceptance factors. The output of this research will help uncover the factors causing the increase in the use of the live streaming feature on TikTok in attracting online shopping interest from Generation Z. The elements found can be helpful for business people, online shopping consumers, and parties interested in increasing shopping interest online which is caused by the availability of technological features added to social media applications.
Co-Authors Bernardinus Harnadi Christiana Retnaningsih Meiliana Meiliana Michelle Indriyanti Supatra Salomo Chandra Gupta Winarno