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Danang Yudhiantoro
Fak Ekonomi Univ Pembangunan Nasional Veteran Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH NILAI BAGI MAHASISWA DAN LINGKUNGAN INDIVIDU MAHASISWA TERHADAP PROSES PENGAMBILAN KEPUTUSAN DALAM MEMILIH PERGURUAN TINGGI Danang Yudhiantoro
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 11 No 2 Desember 2007
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v11i2.1267

Abstract

This research analyzes the effects of customer value to consumer decision in education industry. Customer value is one of many factors, that give effect to choose productor service. Consumers will consider which product or service give the highest value for them. This research analyzes the effect of customer value to consumer decision in the high education industry. The result shows that value gives effect to consumer decision.
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