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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Ekobis : Ekonomi Bisnis & Manajemen
Dian Palupi
STIESIA Surabaya
Economics, Econometrics & Finance Social Sciences

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An Empirical Study on the Theory of Planned Behavior: the Effect of Gender on Entrepreneurship Intention Dian Palupi; Bambang Hadi Santoso
Journal of Economics, Business, & Accountancy Ventura Vol 20, No 1 (2017): April - July 2017
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i1.626

Abstract

This study aimed to examine the effect of gender on entrepreneurship intention through attitude as a mediating variable of entrepreneurship, subjective norms, and perceived behavior controls, and their implications. The sample of this research consisted of 429 students from four state and private universities in East Java. The sample was taken by non-random sampling that is through accidental sampling. In addition, the sample was taken from the students who were still taking the lecture. This was done to facilitate the distribution of questionnaires and the return and accuracy of answers given by students. The analysis technique used in this research is quantitative data analysis technique using Path Analysis modeling. The results shows that, gender directly affects the intention of entrepreneurship. The effect of gender on entrepreneurial intention is mediated by attitude toward entrepreneurship, subjective norms, and perceived behavioral control.
KEPUTUSAN PEMBELIAN DALAM MEMEDIASI GREEN PROMOTION DAN GREEN PRICE TERHADAP KEPUASAN KONSUMEN Dian Palupi
Jurnal Ekobis : Ekonomi Bisnis & Manajemen Vol 10, No 1 (2020): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen
Publisher : STIE Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37932/j.e.v10i1.81

Abstract

Abstrak                                                              Penelitian ini bertujuan untuk menguji promosi ramah lingkungan (green promotion) dan harga dari produk ramah lingkungan terhadap kepuasan konsumen serta meneliti keputusan pembelian sebagai variabel yang memediasi promosi dan harga produk ramah lingkungan terhadap kepuasan konsumen. Sampel penelitian ini berjumlah total 135 orang mahasiswa. Sampel diambil dengan metode accidental sampling. Hasil penelitian ini menunjukkan bahwa bahwa green promotion yang berwawasan lingkungan memiliki pengaruh langsung terhadap keputusan pembelian. Harga premium berpengaruh positif terhadap keputusan pembelian. Keputusan pembelian memiliki pengaruh secara signifikan terhadap kepuasan konsumen pada produk ramah lingkungan. Keputusan pembelian terbukti sebagai variabel yang memediasi pengaruh promosi dan harga dari produk ramah lingkungan terhadap kepuasan pembelianKata kunci : green promotion, green price, kepuasan konsumen, keputusan pembelian  AbstractThis study aims to examine the promotion of environmentally friendly (green promotion) and the price of environmentally friendly products on consumer satisfaction and examine purchasing decisions as a variable that mediates promotions and prices of environmentally friendly products on consumer satisfaction. The sample of this study totaled 135 students. Samples were taken by accidental sampling method. The results of this study indicate that green environmental promotion has a direct influence on purchasing decisions. Premium prices have a positive effect on purchasing decisions. Purchasing decisions have a significant influence on customer satisfaction on environmentally friendly products. Purchasing decisions are proven as variables that mediate the influence of promotions and prices of environmentally friendly products on purchase satisfactionKeywords : : green promotion, green price, customer satisfaction, buying decision 
Co-Authors Bambang Hadi Santoso