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Anas Ismail
Fakultas Ekonomi Universitas Muhammadiyah Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PERAN VALUE CHAIN PADA PEDAGANG GROSIR DALAM HUBUNGANNYA STRATEGY PEMASARAN Anas Ismail
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 17 No 1 Juni 2013
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v17i1.1376

Abstract

In the wholesale business is closely related to customer satisfaction. Lots of different ways to make customers feel satisfied and it is important to keep them coming back wholesale to grocery stores them. At this level of business turnover is very fast and requires significant attention to keeping the existing inventory. Therefore, the determination of the right supplier is crucial closely related to the existing value chain in the store. There are several important components of concern in this study. These components are in the form of service, price, delivery order and availability of goods. Based on these survey results can be known percentage of the price plays animportant role on the level of sales of grocery stores. While little change will greatly affect the priceof the sale of goods. While the lowest is the delivery order will does not mean that these componentsshould be excluded from the wholesale business to attract customers.
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