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All Journal Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking
Lindiawati Lindiawati
STIE Perbanas Surabaya
Economics, Econometrics & Finance

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Journal : Journal of Business

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Pengaruh kegunaan, kesesuaian, keuntungan relatif, motivasi hedonic, dan risiko yang dirasakan terhadap penggunaan mobile banking Bank Mandiri Surabaya dimediasi niat perilaku nasabah Muhammad Zainal Musthofa; Lindiawati Lindiawati
Journal of Business & Banking Vol 8, No 1 (2018): Mei - Oktober 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v8i1.1515

Abstract

Mobile banking has been popular as banking service in a couple of years. Many banks in Indonesia have their service, which gets attention from the customers and this make customers use mobile banking service. The study aims to examine the infl uence of perceived usefulness, compatibility, relative advantage, hedonic motivation, and perceived risk on the usage of mobile-banking of Bank Mandiri Surabaya by customer’s behaviour intentions. The data were collected by using questionnaires to 125 responden that use Mandiri mobile-banking. The sample was taken by using a judgement sampling. The hypotheses were analyzed using a partial least square. This research represents to perceived usefulness, compatibility, relative advantage, hedonic motivation and perceived risk. The results shows that perceived usefulness and relative advantage have positive and significant effect, a while compatibility and hedonic motivation have a positive effect but not signifi cant and last perceived risk has a signifi cant and negatif effect on behaviour intentions.
Pengaruh Corporate Social Responsibility (CSR) pada citra merek di PT. PLN(Persero) Rosa Harimurti; Lindiawati Lindiawati
Journal of Business & Banking Vol 7, No 2 (2017): November 2017 - April 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v7i2.1000

Abstract

Corporate Social Responsibility (CSR) is one of strategicmarketing concept son social causes. The purpose of this study is to explain the influence of CSR’s dimension on di-mension of brand image in PLN Company in Indonesia. This study focuses on legal and ethical responsibilities that can enhance the positive functional and symbolic image. Sample of this study are 110 consumers that was chosen used on random sampling tech-niques in Mojokerto and data collected by questionnaires. The anlysis tool used is Partial Least Squares (PLS). The empirical results indicate that corporate legal responsibility has significantly effect on functionalimage but legal responsibility does not significantly effect on symbolicimage. Next, ethical responsibility has significant effect on both func-tionalimage and symbolicimage. Legal responsibility helps enhancing the functional image than symbolic image, meanwhile the ethical responsibility helps enhancing the symbolic image than functional image. The suggestion is that if firms should focus on one aspect of theCSR’s dimension to enhance the brand image.
Co-Authors Indrianawati Usman Muhammad Zainal Musthofa Rosa Harimurti Rr. Iramani Sri Puji Astuti Wahyuningsih, Sri Puji Astuti Tatik Suryani