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All Journal Journal of Economics, Business, & Accountancy Ventura DeReMa (Development Research of Management) Jurnal Manajemen BIP'S : Jurnal Bisnis Perspektif
Kusuma, Meidiahna
Universitas Ciputra Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Mentor Dalam Proses Pembelajaran Kewirausahaan Bagi Penyandang Disabilitas [The Role of Mentors in the Entrepreneurship Learning Process for Persons with Disabilities] Fransisca Desiana Pranatasari; Wendra Hartono; Meidiahna Kusuma
DeReMa (Development Research of Management): Jurnal Manajemen Vol 14, No 2 (2019): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v14i2.1731

Abstract

Entrepreneurship is a good instrument for economic improvement. All citizens can actively develop entrepreneurship in a country, whether they are educated or not, rich or poor, and even people with diabilities can seek their livelihood through a carrer choice as an entrepreneur. Most people with disabilities are reduced in their ability to compete, making it difficult to be accepted at bona fide companies. As a result, many of them do not have jobs thereby reducing their livelihood. The decision to become an entrepreneur is a good solution for people with disabilities. For this reason, there is a need for continuous and integrated learning entrepreneurship carried out by mentors. The formulation of this research problem is what is the role of mentors in the entrepreneurship learning process for people with disabilities. The aim is to realize the role of mentors in the entrepreneurship learning process for people with disabilities, the development of disabled entrepreneurs will also increase. The method used is qualitative descriptive with snowball sampling used for the termination of research resources. The result is the formulation of the role of mentors in the entrepreneurship learning process for people with disability especially to build the character they need to become entrepreneurs.Bahasa Indonesia Abstrak: Kewirausahaan adalah salah satu instrumen yang baik untuk perbaikan ekonomi. Semua warga negara dapat aktif mengembangkan wirausaha di suatu Negara, baik mereka yang berpendidikan atau tidak, kaya dan miskin, bahkan untuk orang-orang cacat yang layak mendapatkan mata pencaharian melalui pilihan karir mereka sebagai wirausaha. Sebagian besar penyandang cacat diturunkan kemampuannya untuk bersaing, sehingga sulit diterima di perusahaan bonafit. Akibatnya, banyak dari mereka tidak memiliki pekerjaan sehingga kehidupan mereka kurang layak. Keputusan untuk menjadi wirausaha adalah solusi yang tepat untuk para penyandang cacat. Untuk itu, perlunya kewirausahaan pembelajaran yang berkelanjutan dan terintegrasi dilakukan oleh mentor kepada mereka. Rumusan masalah penelitian ini adalah bagaimana peran mentor dalam proses pembelajaran kewirausahaan bagi penyandang disabilitas. Tujuannya adalah untuk mewujudkan peran mentor dalam proses pembelajaran kewirausahaan bagi para penyandang cacat, perkembangan wirausaha penyandang cacat juga akan meningkat. Metode yang digunakan adalah deskriptif kualitatif dengan snowball sampling yang digunakan untuk penghentian sumber daya penelitian. Hasilnya adalah formulasi peran mentor dalam proses pembelajaran kewirausahaan bagi para penyandang cacat terutama untuk membangun karakter yang mereka butuhkan untuk menjadi wirausaha.
Designing Customer Education Activities to Change People’s Perception of Catfish Stevanus Pratama Suwito; Meidiahna Kusuma; Gamaliel Waney
Journal of Economics, Business, & Accountancy Ventura Vol 20, No 1 (2017): April - July 2017
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i1.620

Abstract

Most people see catfish as an unhygienic fish, so less people want to consume it. In fact, catfish has better nutrition compared to Gourami. Therefore, catfish producers need to educate people. The purpose of this research is to design customer education activities to change people’s perception towards catfish using marketing communication mix. This research is a qualitative research and it uses in-depth interview method in gathering the required data. Based on the preliminary survey conducted to 50 people in Surabaya, it is known that Surabaya people are considered novice customers. As such, catfish producers can conduct customer education activities until people want to taste the catfish. The company can add picture, video, and oral information about the benefits in consuming catfish or the nutrition and the certificate of hygienic cultivation system. The producers can provide tester for the catfish and show the customers the comparison between good and bad quality catfish. The producers can also add two more marketing communication activities i.e. events and experiences as well as public relations and publicity. The producers need to use reliable sources in informing the catfish’s nutrition facts such as the certificate of catfish breeder, and certification from BPOM. 
Kebijakan Dan Strategi Pengelolaan Manajemen Modal Kerja Christian Herdinata; Cliff Kohardinata; Meidiahna Kusuma
BIP's JURNAL BISNIS PERSPEKTIF Vol 9 No 2 (2017): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.468 KB) | DOI: 10.37477/bip.v9i2.45

Abstract

Working capital (capital) ie cash, accounts receivable, inventory. Companies follow a working capital cycle. Some things related to this are: (1) the cash conversion cycle is how much time the funds are tied up in working capital or how much time between the payment for working capital and cash collection from the sale of working capital (Brigham and Houston, 2014 ); (2) the average collection period is the average time required to convert raw materials into finished goods and sell them (Brigham and Houston, 2014); (3) the average collection period is the average time required to change a company's receivables into cash or to collect cash after a sale; (4) the payable period (payables deferral period) is the average time between the purchase of raw materials and labor with cash payments. The results of this study explain the strategies and policies that can be used in medium-sized businesses.
Designing Customer Education Activities to Change People’s Perception of Catfish Suwito, Stevanus Pratama; Kusuma, Meidiahna; Waney, Gamaliel
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 1 (2017): April - July 2017
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i1.620

Abstract

Most people see catfish as an unhygienic fish, so less people want to consume it. In fact, catfish has better nutrition compared to Gourami. Therefore, catfish producers need to educate people. The purpose of this research is to design customer education activities to change people’s perception towards catfish using marketing communication mix. This research is a qualitative research and it uses in-depth interview method in gathering the required data. Based on the preliminary survey conducted to 50 people in Surabaya, it is known that Surabaya people are considered novice customers. As such, catfish producers can conduct customer education activities until people want to taste the catfish. The company can add picture, video, and oral information about the benefits in consuming catfish or the nutrition and the certificate of hygienic cultivation system. The producers can provide tester for the catfish and show the customers the comparison between good and bad quality catfish. The producers can also add two more marketing communication activities i.e. events and experiences as well as public relations and publicity. The producers need to use reliable sources in informing the catfish’s nutrition facts such as the certificate of catfish breeder, and certification from BPOM. 
Co-Authors Christian Herdinata Cliff Kohardinata Fransisca Desiana Pranatasari Gamaliel Waney Stevanus Pratama Suwito Suwito, Stevanus Pratama Waney, Gamaliel Wendra Hartono