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Wadhan Wadhan
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Religion Humanities Law, Crime, Criminology & Criminal Justice

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EDUKASI MARKETING BANK SYARÎ’AH Wadhan Wadhan
AL-IHKAM: Jurnal Hukum & Pranata Sosial Vol. 6 No. 1 (2011)
Publisher : Faculty of Sharia IAIN Madura collaboration with The Islamic Law Researcher Association (APHI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/al-lhkam.v6i1.303

Abstract

Abstract: Marketing is a significant aspect to increase consumer trust. Hence, it is essential to educate the consumer with the lesson of the importance of syarî’ah products concerning the marketing aspects. In fact, many banks serves the customer with syariah service in Indonesia.  The basic concept of spiritual marketing is the managements of creation, taste, heart and work (the implementation). Those concepts are under the guidence of faith integrity, obidience, and loyality to Allâh swt. The key of ethics and moral of business is truly placed on the doers. A Muslim busines manager must hold tightly the ethic and moral of business that cope –khusn al-huluq, trusty, dan tolerant. There are three marketing strategies of syariah banking; marker driven strategic, viral marketing way, and fish net strategy. Element of  mega marketing that had been intruduced by Rasûlullâh since the fifteenth century, and now can be adopted to any kinds of businesses including syariah banking. Key Words: Marketing, Marketer, dan Mega Marketing  
MORAL HAZARD DAN AGENCY COST (Pencederaan Kontrak Bisnis dalam Perspektif Ekonomi Syarî’ah) wadhan wadhan
AL-IHKAM: Jurnal Hukum & Pranata Sosial Vol. 3 No. 2 (2008)
Publisher : Faculty of Sharia IAIN Madura collaboration with The Islamic Law Researcher Association (APHI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/al-lhkam.v3i2.2606

Abstract

A contract for business organization or production process may generally involve Principal- agent problems due to information asymetry. Islâmic business contracts has manifold avenues and modalities to be implemented as according to the suitability of time, place and environment.The essential benefits of the Islâmic business contracts is to ensure the benefit of the both partners in the contract. Since the contract for business organization or production process embodies some sort of problems like principal- agent problem due to information asymetry and moral hazard, this also be easily minimised in an Islâmic contract. Therefore, it may  be said that if in an Islâmic economy, Islâmic firm implements  the business contract  as designed and approved by the shariah, then principal- agent problem will be minimised and society  will be more benefited from the welfare motive of the producer and other market agents.
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