Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Economics, Business, & Accountancy Ventura
Jeanny Angela
Faculty of Business and Economics Petra Christian University Surabaya, East Java, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Profiling Indonesian Medical Tourists: A Motivation-Based Segmentation Study Jeanny Angela; Ivan Budi Suryono; Serli Wijaya
Journal of Economics, Business, & Accountancy Ventura Vol 23, No 2 (2020): August - November 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i2.2290

Abstract

In the past few decades, the number of Indonesians who travel abroad for medicaltourism has increased dramatically. A literature review has indicated that researchinvestigating the underlying motivational factors for Indonesians to travel overseasfor medical treatment is still a few. Therefore, this study aimed to segment theIndonesian medical tourists based on push and pull travel motivation constructs.Exploratory factor analysis and cluster analysis techniques were applied to analyzethe data. A survey was completed to 192 Indonesians who have had a medical travel experience overseas. The results of this study revealed four push motivational factors and three pull motivational factors. Based on this push and pull factors, three different medical tourist segments were identified: trendy, prudent, and opportunistic segments. The emergence of these three segments would require different approaches and strategies for tourism stakeholders to serve each segment better.
Co-Authors Ivan Budi Suryono Serli Wijaya