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All Journal Journal of Business & Banking JPM PAMBUDI BIP'S : Jurnal Bisnis Perspektif JPM Pambudi
Ronny Ronny
STIE Perbanas Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pengaruh citra merek, kemasan dan iklan terhadap perilaku pembelian konsumen pada produk minuman isotonik Mizone di Surabaya Leonita Rachmadini; Ronny Ronny
Journal of Business & Banking Vol 5, No 1 (2015): May - October 2015
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v5i1.471

Abstract

Brand image has an effect on buying behavior. Consumers, who have a positive image of the brand, tend to choose the brand when buying. In addition to brand image, the packaging and advertisement can slo affect buying behavior. Innovative packaging can provide benefits to the company exceeds the competitors and to encourage sales, while a badly designed packaging can lead to consumers switching to a competitor's product and the company lost sales, and advertisement is behaving as a driving force for any business as it's an effective source to convey marketing message and stay in consum-er's mind. The purpose of this study is to examine the influence of brand image, pack-aging and advertisement on consumer buying behavior of Mizone isotonic drink in Surabaya. Questionnaire is used as an instrument to get the response of the respon-dent. Questionnaires were spread to one hundred people who buying the Mizone iso-tonic drink in Surabaya. Multiple Regression Analysis is used to examine the effect of the independent variables on dependent variable. The findings of this study shows brand image and packaging have positive significant effect on consumer buying beha-vior, but not to advertisement. The impilcation of this research, the company should improve the quality of Mizone isotonic drink and replace Mizone packaging materials with environmentally friendly packaging materials.
PENGUATAN PRODUK TAS TANGGULANGIN SIDOARJO Ronny Ronny; Ellen Theresia Sihotang; Larasati Ayu Sekarsari
JPM PAMBUDI Vol 2 No 1 (2018): JPM Pambudi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P2M) IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.42 KB) | DOI: 10.33503/pambudi.v2i1.264

Abstract

The purpose of this public service program is to empower the Kartika Utama SMEs and Schonheit Goods SMEs as SMEs that partner with each other in marketing bag products. Kartika Utama SMEs as an SMEs that produces bags, while Schonheit Goods SMEs as an SMEs that markets bag products from Kartika Utama SMEs. The problems faced by these two SMEs are related to file archiving, product packaging, and production that still need to be improved, as well as opportunities, to utilize the internet in the framework of better marketing. The method of implementing this public service program is training, mentoring SMEs, and creating websites to market bag products produced. The results of dedication to strengthening SMEs in two fields, namely production and marketing with emphasis on online marketing.
Faktor-Faktor Yang Menentukan Perilaku Konsumen Dalam Mengadopsi Teknologi Informasi Ronny Ronny
BIP's JURNAL BISNIS PERSPEKTIF Vol 6 No 1 (2014): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.708 KB) | DOI: 10.37477/bip.v6i1.75

Abstract

The study about individual behavior in the adoption of information technology has already performed in any kinds of research with the different of brand and type of product, different location, and the different individual and organization. This scientific article analysis factors determine the adoption of information technology of the various research in Indonesia and foreign country with the limitation on the adoption of information technology by the individual. The main focus of the analysis in on the consumer behavior at the time of performing the buying process and at the time of using the product. The result of analysis shows that the four variables influenced the individual in adopting the information technology are economic, educational, social influence, and benefit, as well as the easy of using technology.
Faktor-Faktor Yang Mempengaruhi Nasabah Mengadopsi Internet Banking Ronny Ronny
BIP's JURNAL BISNIS PERSPEKTIF Vol 6 No 2 (2014): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (719.581 KB) | DOI: 10.37477/bip.v6i2.81

Abstract

The study about adoption in internet banking by banking customer has already done by researches in Indonesia and abroad. This scientific articles is to analyse factors influence the behavior of banking customer in adopting internet banking service. The research method used was library analysis by observing research for the last five years regarding adoption of internet banking. The result of research indicated that seven variables was considered and influenced the decision of banking customer in adopting the internet banking, i.e: marketing communication, risk, security, benefit, user friendly website, trust, and banking customer experience.
Analisis Persepsi Layanan Perbankan Elektronik Dihubungkan Dengan Faktor Kenyamanan, Komunikasi Dan Keamanan Ronny Ronny
BIP's JURNAL BISNIS PERSPEKTIF Vol 7 No 2 (2015): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.917 KB) | DOI: 10.37477/bip.v7i2.83

Abstract

Bank in organizing the internet banking service need to pay attention about customer perceptions to perform banking transactions through the website, such as customer perceptions regarding the safety, comfort, and communication. This study is aimed to analyze the customer perceptions on security, convenience, and communication aspects in the transactions use features which available in the banking website. As many as of 56 respondents who use Internet banking have filled out the questionnaire. The Results of study on bank customers responded by 4 bank staffs who understand internet banking. Qualitative analysis of the data has been obtained that the implementation of internet banking services which is reviewed by the safety, comfort, and communications aspects related to 5 main factors: the ability of technology, the ability of human resources bank, communication, internet banking procedures, and customer involvement.
PENGUATAN PRODUK TAS TANGGULANGIN SIDOARJO Ronny Ronny; Ellen Theresia Sihotang; Larasati Ayu Sekarsari
JPM PAMBUDI Vol 2 No 1 (2018): JPM Pambudi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P2M) IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/pambudi.v2i1.264

Abstract

The purpose of this public service program is to empower the Kartika Utama SMEs and Schonheit Goods SMEs as SMEs that partner with each other in marketing bag products. Kartika Utama SMEs as an SMEs that produces bags, while Schonheit Goods SMEs as an SMEs that markets bag products from Kartika Utama SMEs. The problems faced by these two SMEs are related to file archiving, product packaging, and production that still need to be improved, as well as opportunities, to utilize the internet in the framework of better marketing. The method of implementing this public service program is training, mentoring SMEs, and creating websites to market bag products produced. The results of dedication to strengthening SMEs in two fields, namely production and marketing with emphasis on online marketing.
Co-Authors Ellen Theresia Sihotang Larasati Ayu Sekarsari Leonita Rachmadini