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Lukito Hasta Pratopo
Fakultas Teknologi Industri Pertanian, Universitas Padjadjaran, Bandung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Strategi Pengembangan Model Bisnis Teh Gaharu CV.Barokah Access, Sambas, Kalimantan Barat Lukito Hasta Pratopo; Ahmad Thoriq
AGRIMOR Vol 5 No 3 (2020): AGRIMOR - July 2020
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v5i3.1063

Abstract

Agarwood leaves contain antioxidant compounds so that the potential as a raw material in making tea. One company that produces agarwood leaf tea is CV Barokah Access, Sambas, West Kalimantan, but in business development there are still many obstacles. This study aims to obtain alternative business development strategies through the Business Model Canvas and SWOT approaches. Data collected through observation and interviews, which are then processed using qualitative methods in the form of data reduction, data presentation and drawing conclusions. After conducting research, a strategy was produced for CV Barokah Access in developing the agarwood leaf tea business, namely: market development, product packaging improvement, strengthening partnership networks, increasing the number of employees, increasing human resource capacity, increasing business capital, and managing several business licenses.
Co-Authors Ahmad Thoriq