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All Journal Action Research Literate (ARL) e-Jurnal Inovasi Pembelajaran Sekolah Dasar e-Jurnal Inovasi Pembelajaran Sekolah Dasar
Mona Liza
FBS UNP
Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Analisis Semiotika Hidup Hemat Iklan Gojek Versi Emak Hemat Liza, Mona
Action Research Literate Vol. 8 No. 5 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i5.378

Abstract

Gojek merupakan salah satu perusahaan teknologi terbesar di Indonesia yang menyediakan berbagai layanan seperti transportasi online, pesan-antar makanan, dan layanan keuangan. Salah satu strategi pemasaran Gojek adalah melalui iklan. Iklan "Hidup Hemat" versi Emak Hemat menjadi salah satu iklan Gojek yang populer. Tujuan penelitian ini adalah untuk menganalisis makna dan pesan yang terkandung dalam iklan Gojek "Hidup Hemat" versi Emak Hemat dengan menggunakan pendekatan semiotika.Semiotika komunikasi menekankan pada teori tentang produksi tanda yang salah satu diantaranya mengasumsikan adanya enam faktor dalam komunikasi, yaitu pengirim, penerima kode, (sistem atau tanda), pesan, saluran komunikasi dan acuan (hal yang dibicarakan) serta memberikan tekanan pada teori tanda dan pemahamannya dalam suatu konteks tertentu.Penelitian ini menggunakan metode penelitian kualitatatif. Teknik pengumpulan data pada penelitian ini yakni dengan studi dokumen. Data penelitian diperoleh dari analisis teks dan video dalam iklan Gojek "Hidup Hemat" versi Emak Hemat di Youtube. Teknik analisis data yang digunakan adalah analisis semiotika Roland Barthes. Data dianalisis dengan cara mengidentifikasi signifier (penanda), signified (petanda), dan denotation (makna denotatif) dan connotation (makna konotatif) dalam iklan. Hasil penelitian menunjukan bahwa hasil interpretasi iklan "Hidup Hemat" versi Emak Hemat yaitu adanya pemaknaan kata hemat yang sangat luas. Iklan Gojek "Hidup Hemat" versi Emak Hemat menggunakan berbagai tanda dan simbol untuk menyampaikan makna dan pesan tentang hidup hemat dan cerdas dengan menggunakan layanan Gojek diantaranya yakni GoFood, GoMart, dan GoRide. Iklan ini berhasil menyampaikan pesan yang kompleks dan multidimensi kepada audience dengan cara yang menarik dan mudah dipahami.
Penerapan Model Problem Based Learning untuk Meningkatkan Hasil Belajar Pembelajaran Tematik Terpadu Kelas V Liza, Mona; Arwin, Arwin
e-Jurnal Inovasi Pembelajaran Sekolah Dasar Vol 4, No 2 (2016): (Mei-Agustus) e-JIPSD
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/e-jipsd.v7i5.6458

Abstract

This study aims to describe the learning results improved by applying a model of integrated thematic study on PBL. This research approach was qualitative and quantitative. Types of penelitianya are the PTK. Research conducted in SDN 15 Ulu Gadut kota Padang. The techniques used are observation, tests and tests. Observational research results RPP cycle I with 92.19% percentage increase in cycle II becomes 96,87%. Aspects of teacher cycle I by 87.5% percentage increase in cycle II becomes 92,85%. Aspects of the learners I cycle with 87.5% percentage increase in cycle II becomes 92,85%. On the attitude of the people there are 8 cycle and cycle II there are 8 learners had attitude stands out. Aspects of the knowledge cycle I with an average increased 75.15 cycle II with an average of 83.96. Aspects of skills on a cycle I by averaging 82.25 escalated on cycle II with an average 87.18. This proves that the PBL model can improve the learning process and student learning outcomes.
Penerapan Model Problem Based Learning untuk Meningkatkan Hasil Belajar Pembelajaran Tematik Terpadu Kelas V Liza, Mona; Arwin, Arwin
e-Jurnal Inovasi Pembelajaran Sekolah Dasar Vol 4, No 2 (2016): (Mei-Agustus) e-JIPSD
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/e-jipsd.v7i5.6458

Abstract

This study aims to describe the learning results improved by applying a model of integrated thematic study on PBL. This research approach was qualitative and quantitative. Types of penelitianya are the PTK. Research conducted in SDN 15 Ulu Gadut kota Padang. The techniques used are observation, tests and tests. Observational research results RPP cycle I with 92.19% percentage increase in cycle II becomes 96,87%. Aspects of teacher cycle I by 87.5% percentage increase in cycle II becomes 92,85%. Aspects of the learners I cycle with 87.5% percentage increase in cycle II becomes 92,85%. On the attitude of the people there are 8 cycle and cycle II there are 8 learners had attitude stands out. Aspects of the knowledge cycle I with an average increased 75.15 cycle II with an average of 83.96. Aspects of skills on a cycle I by averaging 82.25 escalated on cycle II with an average 87.18. This proves that the PBL model can improve the learning process and student learning outcomes.
Co-Authors Arwin Arwin