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Sumarsono Soemardjo
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Computer Science & IT

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THE ROLE OF TELEVISION TO INCREASE THE POLITICAL PARTICIPATION OF THE SOCIETY IN THE PRESIDENT’S ELECTION OF 2014 (Case in Desa Landungsari Malang) Sumarsono Soemardjo
Jurnal Penelitian dan Pengembangan Komunikasi dan Informatika Vol 5, No 3 (2015): JPPKI
Publisher : Puslitbang Literasi dan Profesi SDM Komunikasi dan Informatika

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Abstract

The role of television is hoped to increase the participation of the society in politics, since it has the power to reach remote villages. This research is intended to perceive whether the material/information in connection with the General Election could be comprehended and arouse the political participation of the society during the President’s General Election in 2014. The qualitative research which was implemented by performing a survey in Landungsari Village, Dau sub-district, Malang Regency, East Java, with the sample of 101 respondents, was able to reach a finding: the General Election messages conveyed on television had reached the respondents. Nevertheless, in enhancing the participation of the society in politics during the President’s General Election in 2014, persistent interpersonal communication by the society’s information agent is still required. Key words: Television, General Election, the participation of the society in politics
ANIMATION PRODUCT DEVELOPMENT STUDY BASED ON LOCAL CULTURE IN MALANG Sumarsono Soemardjo
Jurnal Penelitian dan Pengembangan Komunikasi dan Informatika Vol 4, No 3 (2014): JPPKI
Publisher : Puslitbang Literasi dan Profesi SDM Komunikasi dan Informatika

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Animation products in Malang is the field of entertainment business that has a fairly bright prospect in its development in the local, national and global markets. Although at this point the animation market in general is still dominated by a wide range of products from developed countries with capitalist tenet, like the United States, nowadays, there is a growth of local culture-based animation producers in Malang, still searching for various marketing alternatives. This qualitative research study aims to answer :( 1 ) . The perception/view of business people in facing the animation products domination in the national market, and ( 2 ). The experience of animation producers in developing local culture-based animation in Malang, in order to compete in the global market . The results showed : animation producers in Malang shared the same view that the local culture-based animations are still having trouble in its market share. However, based on experience and hard work through innovative ways to improve the quality of the local culture-based animation in Malang, it is hoped to be able to penetrate the global market. Keywords: Product Animation, Cultural Commodification Local, National and Global Markets
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