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All Journal MODUS-Jurnal Ekonomi dan Bisnis
Ngurah Wisnu Wijayaputra
Alumnus Fakultas Ekonomi Universitas Atma Jaya Yogyakarta
Economics, Econometrics & Finance

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PERBANDINGAN GAYA HIDUP ETNIS CINA Ngurah Wisnu Wijayaputra; C Handoyo Wibisono
Modus Vol. 25 No. 1 (2013): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v25i1.550

Abstract

This study aims to determine the lifestyle of ethnic Chinese and ethnic Bali in Yogyakarta and the diference in his lifestyle. The research was conducted by taking a sample of Chinese and Balinese masyarakatetnis in Yogyakarta and aged between 20 to 49 years. The results of this study showed no diference between ethnic Balinese lifestyle with ethnic Chinese. The results of this study also showed a diference in price awareness and confdence between ethnic Balinese ethnic Chinese.Keywords : lifestyle of ethnic, consumer behavior
Co-Authors C Handoyo Wibisono