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Jangkung Handoyo Mulyo
Faculty of Agriculture, Universitas Gadjah Mada

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Financial Feasibility of Sijuk Shrimp Paste Business in Sungai Padang Village, Sijuk District, Belitung Regency Aditya Nugraha; Suhatmini Hardyastuti; Jangkung Handoyo Mulyo
Agro Ekonomi Vol 28, No 1 (2017): JUNI 2017
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (31.945 KB) | DOI: 10.22146/jae.24208

Abstract

Sijuk shrimp paste business is a business in processing rebon shrimp which is most commonly implemented in Belitung Regency. In this study, profi t analysis, investment feasibility, and sensitivity were used to draw the conclusions. The samples involve 25 shrimp paste businesses taken by using census method in Sungai Padang Village, District Sijuk, Belitung Regency. This area is also a central area for producing Sijuk shrimp paste. Census refers to periodic collection of information about the specifi c population from the entire population. Sampling is a method of collecting information from a sample that represents population. The result showed that the Sijuk shrimp paste businesses gives benefi ts because they had a gain of Rp.17.558.914,29 / year, the value of gross profi t ratio of 50.61%, the rate of return per capital investment of 1.02, and the return on the investments amounted to 74.58%. The Sijuk shrimp paste businesses are feasible to continue be had the value of discounted payback period of 1.57 years, the net present value of Rp.18.264.662,44, the internal rate of the return value of 35%, and the profi tability index of 1.78. From the results of the sensitivity analysis concluded that the Sijuk shrimp paste businesses are feasible to continue because the percentage of increase in the maximum operating costs still can be tolerated which is equal to 44,763% and the percentage of maximum reduction in the selling price of Sijuk shrimp paste still can be tolerated which is equal to 22.108%.
Leading Commodities of Livestock Subsector in Riau Islands Province Ahmad Misbah; Jangkung Handoyo Mulyo; Dwidjono Hadi Darwanto
Agro Ekonomi Vol 29, No 2 (2018): DECEMBER 2018
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.753 KB) | DOI: 10.22146/ae.35709

Abstract

This study aims to determine the leading commodities of livestock subsector in Riau Islands Province and to find out its growth structure. Location quotient (LQ), dynamic location quotient (DLQ), Klassen Typology (KT) and shift-share analysis (SSA) were applied in the analysis. The results at the subsector level shows that livestock becomes the leading subsector of agriculture in Riau Islands Province. At the commodity level, the livestock commodities used as research objects are selected based on relatively dominant production in Riau Islands Province, so it is expected to meet the representation in subsector. The selected commodities are: pig, broiler, cattle, goat, duck and egg of layer chicken. Pigs are the leading commodity in the livestock subsector in the Riau Islands Province. The growth structure of the livestock subsector is entirely positive in the economy. Livestock subsector has become the biggest contributor of GDP growth in agriculture sector in Riau Islands Province. All growth components of this subsector are positive and categorized in quadrant I (rapid growth) Klassen Typology. Likewise at the commodity level, the growth structure of leading commodities (pigs) are the same as the subsector level.
Level of Customer Satisfaction Towards Marketing Mix In Indonesian Traditional Market ratih dwi kartikasari; Irham Irham; Jangkung Handoyo Mulyo
Agro Ekonomi Vol 29, No 2 (2018): DECEMBER 2018
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.136 KB) | DOI: 10.22146/ae.35888

Abstract

The competition of various shopping centers in attracting consumers is getting more intense due to the increased consumer purchasing power. Many studies show that consumers are more interested to shop in a modern market, which has many attractive facilities, but only a few studies have examined the satisfaction of consumers shopping in traditional markets. The purpose of this study was to examine the level of customer satisfaction in traditional markets and to find out the priority strategies for improving traditional market performance. The data was analyzed using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). Non-probability sampling was employed with an accidental sampling technique to as many as 180 customers in 8 traditional markets in Indonesia. Based on the research analysis, the CSI value obtained was 74.25%, showing that the customers were satisfied with the performance of traditional market merchants. The most considered marketing mix attribute to consumers in shopping was the friendliness of merchants when serving their consumers. This means that consumers did not only pay attention to the type of products purchased but also consider the services they received in the transaction. The priority strategy that needs to be done is to maintain the performance of attributes in Concentrate Here quadrant which consist of product availability, market hygiene, product price in line with expectations, lower product price, additional free product for certain quantity purchase, and discounted price from merchants.
Farmers' Willingness to Pay for Bio-slurry Fertilizer in Central Java Malinda Aptika Rachmah; Dwidjono Hadi Darwanto; Jangkung Handoyo Mulyo
Agro Ekonomi Vol 31, No 2 (2020): DECEMBER 2020
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.56790

Abstract

Bio-slurry is the residual product of biogas processing waste through the decomposition process without oxygen (anaerobic). Bio-slurry can be used as organic fertilizer for agricultural land. This study aims to: 1) assess the value of willingness to pay (WTP) for bio-slurry fertilizer, 2) find factors affecting farmer’s willingness to pay (WTP) of bio-slurry fertilizer. The research was carried out from January to February 2020 in Central Java. Determination of the location is purposive based on the farmers in Magelang and Demak Regency that have utilized biogas waste to be organic fertilizer and had been commercialized. Primary data were obtained from 80 farmers using purposive sampling, with the aid of questionnaire. Data analysis using contingent value method (CVM) to evaluate the farmer’s willingness to pay and logistic regression to analyze its determinant factors. The result showed that farmer’s willingness to pay (WTP) rate of bio-slurry fertilizer was IDR. 937,5/kg, which was above the market price. The determinant factors are farm income, education, price, and experience using organic fertilizer positively related to farmers’ willingness to pay bio-slurry fertilizer whereas land area negatively related to farmers’ willingness to pay bio-slurry fertilizer. The value of willingness to pay show the opportunity for bio-slurry fertilizer to survive in market by taking into account continuity of production and quality.