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Septaty Rahayu Ningsih
Universitas Negeri Makassar
Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics

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THE INFLUENCE OF MARKETING VOLUME AND MARKETING CHANNEL ON FRESH TIGER SHRIMP MARKETING MARGIN Abd Rahim; Diah Retno Dwi Hastuti; Septaty Rahayu Ningsih
Indonesian Journal of Fundamental Sciences Vol 4, No 1 (2018)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.733 KB) | DOI: 10.26858/ijfs.v4i1.6011

Abstract

This study aims to analyze the influence of marketing volume and marketing channel to marketing margin of tiger shrimp. This study uses data based on the time dimension, ie cross-section that comes from primary data, then the method of analysis used multiple regression with exponential function model. The result of this research found that marketing volume have positive effect and marketing channel I have negative effect to tiger shrimp marketing margin, while marketing channel II has no effect to marketing margin of tiger shrimp.
Co-Authors Diah Retno Dwi Hastuti Rahim, Abd