Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Geografi Jurnal Abdimas Pariwisata
Sri Rahayu Budiani
Unknown Affiliation
Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pola Pemasaran Industri Kerajinan Bambu di Kabupaten Sleman Henny Mulandari; Sri Rahayu Budiani
JURNAL GEOGRAFI Vol 11, No 1 (2019): JURNAL GEOGRAFI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jg.v11i1.10788

Abstract

AbstrakIndustri kerajinan merupakan salah satu daya tarik pariwisata di Indonesia. Kabupaten Sleman memiliki industri kerajinan bambu terbanyak di Daerah Istimewa Yogyakarta. Tujuan penelitian ini adalah: (1) Mengetahui jenis kerjainan bambu terbanyak di Kabupaten Sleman. (2) Mengetahui pola pemasaran industri kerajinan bambu di Kabupaten Sleman., dan (3) Mengetahui strategi pemasaran kaitannya dengan keunggulan bersaing. Penelitian ini menggunakan metode kuantitatif dan kualitatif menggunakan kuesioner sebanyak 87 sampel. Metode mix kualitatif dan kuantitatif digunakan untuk memperoleh data desktriptif dari hasil olahan data secara persentase. Hasil penelitian ini menunjukkan bahwa terdapat banyak jenis kerajinan bambu yang ada di Kabupaten Sleman. Jenis kerajinan bambu terbanyak ialah besek. Pola pemasaran kerajinan bambu di Kabupaten Sleman terbagi menjadi enam pola dengan jangkauan yang bermacam. Distribusi pemasaran kerajinan bambu mencapai skala nasional dan internasional. Pemasaran kerajinan bambu juga memiliki permasalahan. Permasalahan pemasaran kaitannya dengan keunggulan bersaing dapat diatasi dengan berbagai strategi pemasaran. Kata kunci: : industri kerajinan bambu, pola pemasaran, strategi pemasaran. AbstractThe craft industry is one of the attractions of tourism in Indonesia. Sleman Regency has the most bamboo handicraft industry in Special Region of Yogyakarta. The objectives of this research are: (1) Knowing the most types of bamboo crafts in Sleman Regency. (2) Knowing the marketing pattern of the bamboo craft industry in Sleman Regency, and (3) Knowing the marketing strategies related to competitive advantage. This study uses quantitative and qualitative, mix methods using questionnaires as many as 87 samples. Qualitative and quantitative methods are used to obtain descriptive data from the percentage of processed data. The results of this study indicate that there are many types of bamboo crafts in Sleman Regency. The most types of bamboo crafts are besek. The marketing pattern of bamboo crafts in Sleman Regency is divided into six patterns with various range. The marketing distribution of bamboo crafts range national and international scale. Marketing of bamboo crafts also has problems. Marketing problems related to competitive advantage can be overcome by various marketing strategies. Key words: bamboo craft industry, the pattern of marketing, marketing strategy.
Development of Cultural Tourism Attractions in Ngasa Traditional Ceremonies through Community Empowerment in Kampung Budaya Jalawastu, Brebes Regency, Central Java Shavira Jatu Roro Dyarti; Siti Nurul Rofiqo Irwan; Sri Rahayu Budiani
Jurnal Abdimas Pariwisata Vol. 6 No. 2 (2025): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Development of Cultural Tourism Attractions in Ngasa Traditional Ceremonies through Community Empowerment in Kampung Budaya Jalawastu, Brebes Regency, Central Java. Upacara Adat Ngasa in Kampung Budaya Jalawastu  is a cultural tourism attraction involving three community groups: the Kokolot Council, Jagabaya, and Laskar Wanoja. However, its development faces challenges in the form of low public awareness due to minimal economic impact. This study aims to determine the involvement and empowerment of the community in Upacara Adat Ngasa  from psychological, political, and social aspects, as well as to analyze the development of the ceremony as a cultural tourism attraction. The methods used include interviews, observations, documentation, and questionnaires to 20 community group members. The results of the study showed an increase in self-esteem (psychological) and involvement in decision-making (political), but social empowerment was still weak due to low collaborative initiatives. In conclusion, community empowerment has been running, but social and political aspects need to be strengthened. The development of tourist attractions can be continued with optimal resource management.
Co-Authors Henny Mulandari Shavira Jatu Roro Dyarti Siti Nurul Rofiqo Irwan