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Nanda Putri Wulandari
Muamalat, Fakultas Agama Islam Universitas Muhammadiyah Yogyakarta
Economics, Econometrics & Finance

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IDENTIFIKASI POTENSI NASABAH BARU BANK SYARIAH DITINJAU DARI CUSTOMER SWITCHING INTENTION Aqidah Asri Suwarsi; Nanda Putri Wulandari
Jurnal Ekonomi dan Bisnis Islam | Journal of Islamic Economics and Business Vol. 3 No. 2 (2017): JULI-DESEMBER 2017
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2056.618 KB) | DOI: 10.20473/jebis.v3i2.6808

Abstract

This research aims to identify potential new customers Syariah banking regarding factors that cause the customer has customer switching intention. The research methodology used is a naturalistic approach to qualitative research. Researchers using primary data sources with the techniques of data collection via an in-depth interview. The subjects of this study are the conventional banking that has customer switching intention to Islamic banks. The method of the validity used is the using the extension of observation, whereas his credibility using triangular theory. The dwarf in the taking of the sample used was snowball sampling. Researchers using the method of analysis of Milles and Huberman, namely the reduction of data, data display, conclusion. Results found in this study is the potential of the new Islamic bank clients can be identified through the factors that cause the customer switching behavior intention is extrinsic factors include; sales promotion and brand quality and intrinsic factors include: variety seeking, consumer loyalty, the perception of consumers, consumer preferences, attitudes, knowledge of consumers, quality of service and religiosity.Keywords: Customer switching intention, Variety Seeking ,Consumer perception, Consumer knowledge , Religiousity
Co-Authors Suwarsi, Aqidah Asri