Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Interaksi Online
Dra. Sri Widowati Herieningsih, MS
Departemen Ilmu Komunikasi FISIP UNDIP
Library & Information Science Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
The Effect of Intensity of Watching “Anak Jalanan” TV Series and Parental Mediation towards Violent Behavior Done by Children Puji Susanti; Dra. Sri Widowati Herieningsih, MS
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.633 KB)

Abstract

Today, there are so many violent cases which are done by children. Meanwhile, Television, as the most consumed medium, mostly shows violent programs which one of the example is Anak Jalanan TV series. Children in their development stages are feared to imitate the violence because of what they have watched in television. Nevertheless, there is a possibility of another factor such as parental mediation in children’s television consumption. The purpose of this study is to understand the influence of the intensity of watching “Anak Jalanan” TV series and parental mediation towards violent behavior by children. The theories that are used in this study are the Social Learning Theory and Parental Mediation Theory. This study is an explanatory research with 100 samples which are taken by using non-probability sampling techniques. The hypothesis testing in this study uses Linear Regression analysis which is performed after passing the classical assumption test and Pearson Product Moment correlation test. The result of the classical assumption test in this study is qualified to become a regression model, but the significant value of the three dependent variables, according to the result of correlation test, are bigger than 0,05. The significant value of those three dependent variables are 0,255 of the intensity of watching “Anak Jalanan” TV series; 0,614 of restrictive mediation variable and 0,165 of active mediation variable. The result of correlation test shows that the three independent variables do not have relation with the violent behavior by children. The absence of the relation indicates that there is no influence of the intensity of watching “Anak Jalanan” towards violent behavior by children, the influence of restrictive mediation towards violent behavior by children and the influence of active mediation towards violent behavior by children. All the hypotheses in this study are rejected. It means that all the violent behavior by children are more influenced by other factors beyond the intensity of watching “Anak Jalanan” TV series and parental mediation.
The Correlation between Anti-Smoking Campaign Exposure and Significant Others Communication Intensity with the Attitude to Quit Smoking Endah Febrianti; Dra. Sri Widowati Herieningsih, MS
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.251 KB)

Abstract

This research is based on the high number of smokers in Indonesia. Despite the efforts made by the government and all parties concerned with these issues, the number of smokers in Indonesia is still increasing every year. This research aims to determine the correlation between anti-smoking campaign exposure and significant others communication intensity with the attitude to quit smoking. The theories that are used to explain the correlation in this research are the protection motivation theory and the concept of significant others. This research used a non-probability sampling with purposive sampling type, with 50 respondents. The results of Pearson correlation analysis using SPSS show that between anti-smoking campaign exposure with the attitude to quit smoking has a positive correlation. It is seen from the significant value of 0.000 or less than 0.01 and a correlation value of 0.480 which indicates a significant correlation between the two variables. While the significant others communication intensity with the attitude to quit smoking also has a positive correlation. It is seen from the significant value of 0.000 or less than 0.01, and the correlation value of 0.785, indicating a strong correlation between these two variables. Related to these results, then the government and all parties concerned with smoking problem in Indonesia are suggested to further enhance the activities related to anti-smoking campaign, for example by extending public service announcements about the dangers of smoking in the media, particularly in television as it is the most frequently accessed media by the public.
The Correlation of Sponsorship Attractiveness and Achilles Television Advertising Exposure with Brand Image of Achilles Muhammad Faizuddin; Dra. Sri Widowati Herieningsih, MS
Interaksi Online Vol 5, No 1: Januari 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.92 KB)

Abstract

Competition in the automotive industry in Indonesia is getting tight. Various attempts were made by the company to be able to compete and win the competition. Marketing has a very important role in a tight competition between companies. No exception Achilles doing one marketing strategy that is in partnership with an official sponsor of Manchester United are aiming to increasing its brand image. In partnership, Achilles held several events sponsorship and advertising relating to that partnership. The purpose of this study was to determine the relationship between sponsorship attraction and Achilles advertising exposure on television with Achilles brand image. This study uses the Integration of Information Theory and Cognitive Response Theory. Samples technique using Non-Probability Sampling with purposive sampling. Respondents in this study is a fan of Manchester United, who have a car and they are exposed information of Achilles sponsorship program to Manchester United as well as Achilles television advertising in Semarang. To test the hypothesis, this study used Kendall correlation test. Results from the study showed that the attractiveness of sponsorship with the Achilles brand image does not have a relationship, where the significance value is 0,363. Furthermore, for Achilles television advertising exposure was also not associated with the brand image of Achilles, where the significance value is 0.244. Thus, these results do not accordance with the initial hypothesis which states that there is a relationship between the sponsorship attraction and Achilles advertising exposure on television with Achilles brand image. The advice given from this research for the company is to change the marketing strategy by a partnership with who have close relation with the Achilles product and create an ad that is packaged more attractively such as using use the Manchester United player who more famous as commercials and not only made in one version by using the right medium, so that marketing activities can provide benefits to the maximum for the company.
The Correlation of Watching “Anak Jalanan” Drama Series and Perceived Reality with Children’s Violent Behavior Miranti Januarizky; Dra. Sri Widowati Herieningsih, MS
Interaksi Online Vol 5, No 1: Januari 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.231 KB)

Abstract

Lots of violent cases which been done by kids towards other kids because they are imitating those violent scenes from television. One of those television programs that contains quite amount of violent is “Anak Jalanan”. The high intensity of watching television enable them to imitate those violent scenes instantly. Besides, children could not entirely differ reality, so they will perceive those scenes as reality which is happens in our daily life. This research’s objective is to reveal the correlation between watching “Anak Jalanan” drama series on television and perceived reality with children’s violent behavior. Social learning and perceived reality theories are used to support the research. This is an explanatory kind of research, using 100 children (age 7-12) in Semarang as research sample which are collected using non probability sampling technique. While data analysis has been done using Kendall Tau-b correlation test. Hypotheses test results show there is a relation between watching “Anak Jalanan” drama series on television with children’s violent behavior, with significancy number as much as 0,033 and correlation coefficient as much as 0,151. Those results showing a weak relation with positive relation. As of, if the intensity of watching “Anak Jalanan” drama series is high, then the violent behavior will be high as well. Otherwise, if if the intensity of watching “Anak Jalanan” drama series is low, then the violent behavior will be low as well. Furthermore, hypotheses test result showing significancy number of “perceived reality” variable is as much as 0,104 and correlation coefficient number is as much as -0,114. Those mean, there is no significant relation between perceived reality with children’s violent behavior. Parents are suggested to make efforts in restricting children’s tv watching consumptions and practicing an active mediation kind of supervision, so that parents should have media consumption effect awareness in order to minimized negative effect caused by television, especially violent behavior effect.
The Correlation between The Intensity of Parent – Child Communication, Peer Groups, and Girl’s Interest to Marry Early Merina Wulandari; Dra. Sri Widowati Herieningsih, MS
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.223 KB)

Abstract

The background of this research is based on many cases of early mariages that under age girls do. Early marriages that occur in children is related with their sorroundings, such as family and peer groups. This research aims to determine the correlation of the intensity of parent – child communication, the intensity of communication with peer groups, an girl’s interest to marry early. The method which is used in this research is the quantitative with positivistic approach. This research used The Reasoned Action Theory and The Reference Group Theory. This research is using non probability samling technique. The population in this research is girls age 10-16 in Indramayu district. While the sample is 60 respondens. The data is analyzed with the aid of SPSS aplication with Pearson correlation test. The result of this research indicate there is correlation between the intensity of parent – child communication and girl’s interest to marry early with significance value is 0,001 and Pearson correlation value is -0,434. It means the correlation’s power of the intensity of parent – child communication and girl’s interest to marry early is medium with not unidirectional. So, if the intensity of parent – child communication is high, then girl’s interest to marry early is low. If the intensity of parent – child communication is low, then girl’s interest to marry early is high. And also there is correlation between the intensity of communication with peer groups and girl’s interest to marry early with significance value is 0,006 and Pearson correlation value is 0,353. It means the correlation’s power is weak and unidirectional. So, if the intensity of communication with peer groups is high, then girl’s interest to marry early is high. If the intensity of communication with peer groups is low, then girl’s interest to marry early is low. The suggestion of the researcher is for the goverment to give counseling for parents through BKKBN about early marriage and its impact, and also for parents go intensify the communication with their children, so the children will get knowledge and a good understanding about early marriage and its impact on them. The counseling can be done through local resident’s regular meeting.
Relationship of The Sales Promotion Exposure, Marketing Communication Competence, Brand Image Toward Client’s Loyalty of Trax FM Semarang Annisa Nabiha Firdausi Nuzula; Dra. Sri Widowati Herieningsih, MS
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.761 KB)

Abstract

Radio is a media of information and business which can provide up to date information to public by relying on its rapidity, radio can be the media that is still highly considered in the promotional activities of client companies which do cooperate with some radios. Trax FM Semarang is one of regional radio that is still highly considered by clients to become their media partners. In the business relationship, there are many factors that can make some strong relation of the partnership between two parties. This study aims to find out the relation between of the sales promotion exposures, marketing communication competence, and brand image of client’s loyalty Trax FM Radio Semarang. In order to solve the problems, used some theories, such as Behavioural Learning theory, Speech Act theory, Communication Competence theory, and Cognitive Learning theory. The objects of the study were companies who work with Trax FM Semarang at least for 2 times of partnership within one year. The amount of respondents was about 30 companies who were taken by using the technique of non-probability sampling. The data were analyzed by using proper test and classic assumption test, and then followed by pearson’s correlation analysis with the help of SPSS application program V.20.0. The study resulted in that from 3 (three) variables of X, 2 (two) of them received positive value, that was marketing communication competence and brand image. Respondents appraised that the Trax FM Semarang has competent marketing in their field, and Trax FM Semarang is a radio that has a pretty good brand image. However it is not certain that is positively related to client’s loyalty of Trax FM Semarang. After did the hypothesis test by the method of pearson’s correlation test, it resulted in that the first hypothesis of this study showed there is no relation between sales promotion exposure variable (X1) to the client’s loyalty of Trax FM Semarang (Y). Then, the second hypothesis test (X2) showed that marketing communication competence variable has no relation to client loyalty of Trax FM Semarang. Moreover, the third hypothesis test resulted that brand image variable (X3) was not related to client’s loyalty of Trax FM Semarang (Y).
The Influence of Advertise E-Commerce Exposure in Mass Media and Intensity of Reading Consumer Testimonials on Internet to Level of Trust Online Transaction Arribath Sakha; Dra. Sri Widowati Herieningsih, MS
Interaksi Online Vol 4, No 4: Oktober 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.84 KB)

Abstract

This study aims to determine the effect of advertising exposure online trading site in the mass media and the intensity of consumer testimonials on the internet reading of the level of confidence to transact online. Its population is aged 18-35 audience ever seen ads online selling sites in the mass media and have read consumer testimonials on the Internet who live in Semarang. The sample of 60 respondents using non-probability sampling techniques. Data were collected using questionnaires filled out by respondents. Data were analyzed using regression analysis. Research findings indicate a positive and significant influence between advertising exposure online trading site in the mass media of the level of confidence to transact online. It is based on the value of regression coefficient of 0.771 which indicates that the higher the exposure to advertising buying and selling site online in the mass media, the higher the level of confidence to transact online. Furthermore, the results also showed a positive and significant influence between the intensity of consumer testimonials on the internet reading of the level of confidence to transact online. It is derived from the value of regression coefficient of 0.835, which means that the higher the intensity of consumer testimonials read on the internet, the higher level of confidence to transact online.
Correlation between Media Exposure, Communication Intensity with Health Experts, Perceived Susceptibilty, and Behavioral Intention of Pregnant Women to Perform HIV Testing in Semarang Intan Amanda; Dra. Sri Widowati Herieningsih, MS
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.23 KB)

Abstract

Many of HIV cases has happened in Semarang and it becomes the background of this research. The problem that appears is the low intention of pregnant women to perform HIV testing. The purpose of this study is to determine the correlation between media exposure, communication intensity with health experts, perceived susceptibilty, and behavioral intention of pregnant women in Semarang to perform HIV testing. The concept of selective exposure, a reference group theory and the theory of health belief model are used to explain the relationship/correlations between media exposure, the communication intensity with the health experts, perceived susceptibilty, and behavioral intention of pregnant women to perform HIV testing in Semarang. This study uses the non-probability sampling with incidental sampling technique. The population in this study is the pregnant women in Semarang, who have gotten the media exposure regarding information about HIV, with 60 respondents become the sample. Pearson correlation test analysis is used to test the hypothesis.The variable of media exposure does not significantly correlate with the behavioral intention of pregnant women in Semarang to perform HIV testing, because the significance value shows p=0.147 (p>0.05). The communication intensity with the health experts variable positively corelates with the behavioral intention of pregnant women in Semarang to perform HIV testing, because the significance value shows p=0.025 (<0.05). The correlation value of 0.290 indicates a weak correlation between the two variables. The variable of perceived susceptibilty positively correlates with a variable interest test for HIV in pregnant women in the city, because the significance value shows p=0.002 (<0.05). The correlation value of 0.391 indicates a weak correlation between the two variables.Advice given in accordance to results of research suggests health experts to take the initiative to increase the communication intensity with pregnant women, as well as to provide information and give more intensive persuasion to pregnant women on the importance of HIV testing.
Co-Authors Annisa Nabiha Firdausi Nuzula Arribath Sakha Endah Febrianti Intan Amanda Merina Wulandari Miranti Januarizky Muhammad Faizuddin Puji Susanti