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Hubungan Terpaan Iklan dan Kredibilitas Brand Ambassador Dengan Minat Beli Produk Vivo Smartphone. Bianca Nuriena Nisa; Sri Widowati Herieningsih
Interaksi Online Vol 8, No 1: Januari 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research aims to determine the effect of Vivo’s Smartphone advertising exposure and the credibility of brand ambassador on the interest in purchasing intentions of Vivo Smartphone Theories used are Strong Theory of Communication and concept from Schiffman & Kanuk and Hani et. Al. The sampling technique used is nonprobability sampling, conducted by purposive sampling with a sample of 60 people with the criteria as follow; men and women aged 22-30 years who lived in Semarang, had watched Vivo V17 Pro advertisement, have never bought Vivo Smartphone and recognize the brand ambassador of Vivo. Survey are carried out using the Kendall’s Tau B analysis. The results showed that the significance value for the Vivo advertising exposure variable and variable credibility of brand ambassador were 0,430 and 0,108 which means had no significance.

Hubungan Terpaan Berita Covid-19 Di Media Massa Dan Tingkat Kecemasan Dengan Perilaku Hidup Bersih Dan Sehat Pada Remaja Muhammad Rizki Nugraha; Sri Widowati Herieningsih
Interaksi Online Vol 9, No 1: Januari 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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At the beginning of 2020, the World Health Organization (WHO) stated that the world condition is currently very threatened by the emergence of a new outbreak, namely COVID-19 due to the spread of the Corona Virus so fast that it has infected all countries around the world. The development of COVID-19 information that tends to be negative has never escaped the coverage of all the mass media so that it gives enough anxiety in the midst of people's lives, especially for adolescents with unstable mental conditions. This has led to an intention for the government to make policies for the community in an effort to reduce the number of cases as well as a form of preventive action with the obligation to comply with health protocols with PHBS indicators that have been made by the Indonesian Ministry of Health. This study aims to determine the relationship between news exposure COVID-19 in Mass Media and Anxiety Levels with Clean and Healthy Living Behaviors in Adolescents, using the Non-Probability Sampling technique in the form of Quota Sampling with a total sample of 60 teenage respondents with the provisions being 15-24 years old in Semarang City, and consuming news COVID-19 in the last three months. The type of research used is explanatory, and this research uses the Theory of Dependence on the Effects of Mass Communication and the Theory of Motivation Protection. The results showed that there was no relationship between COVID-19 News Exposure in Mass Media with Clean and Healthy Living Behavior in Adolescents. This was obtained from the results of Kendall's Tau_b correlation analysis test which showed a significance value of 0.531 and a coefficient value of -0.059 It was concluded that the mass media provided little knowledge or cognitive effects but had not yet reached the decision and attitude stage. Besides, there is also no relationship between Anxiety Levels and a Clean and Healthy Lifestyle in Adolescents. This is obtained from the test results of Kendall's Tau_b correlation analysis which shows a significance value of 0.148 and a coefficient value of 0.139 so that it can be concluded that the respondent's behavior in daily life is not influenced by feelings of anxiety that the respondent has.

Pengaruh Terpaan Iklan Televisi dan Daya Tarik Celebrity Endorser dalam Kampanye #RambutAkuKataAku terhadap Keputusan Pemebelian Shampo Dove Fidella Nala Sani; Sri Widowati Herieningsih
Interaksi Online Vol 9, No 2: April 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Currently, the development of shampoo in Indonesia is increasingly diverse with a large variety of existing shampoos aimed to various groups. The shampoo sales market in Indonesia continues to develop, accompanied by the emergence of various new brands and new innovations. To keep improving and maintaining their shampoo products in the Indonesian market, Dove communicates their shampoo through the "Rambut Aku Kata Aku" campaign using advertisements on television and celebrity endorsers. This study aims to determine the effect of television advertisements exposure and the attractiveness of celebrity endorsers in #RambutAkuKataAku campaign on Dove shampoo buying decisions. The theories used are management function theory, strong advertising theory and cognitive response theory. The sampling technique used nonprobability sampling technique with a sample size of 100 people. Tests are carried out using multiple linear regression analysis and simple linear regression. The results of the study indicate that television advertisements exposure and the attractiveness of celebrity endorsers together have a very significant and positive effect on Dove shampoo buying decisions. Then based on the results of further analysis, television advertisements exposure has a positive effect on buying decisions, as well as attractiveness of celebrity endorser has a positive effect on Dove shampoo buying decisions. With these results, it is suggested to show the advertised products more clearly, not only at the end of the advertisement, and also that celebrity endorsers should explain in detail about the advertised products.

HUBUNGAN TERPAAN BERITA COVID-19 DI DKI JAKARTA DAN KOMPETENSI KOMUNIKASI ANIES BASWEDAN DENGAN TINGKAT KEPERCAYAAN MASYARAKAT DKI JAKARTA KEPADA ANIES BASWEDAN Amanda Cinthya Lois; Sri Widowati Herieningsih
Interaksi Online Vol 9, No 1: Januari 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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DKI Jakarta is currently the province with the highest number of positive cases of Covid-19 in Indonesia. The target to make a positive curve sloping has not yet been achieved, because the positive curve in Jakarta has not shown a significant decline, and even tends to increase. This study aims to determine the relationship between Covid-19 news exposure in DKI Jakarta and Anies Baswedan's communication competence with the level of public trust in Anies Baswedan. The theory used is the Mass Communication Effect and Speech Act Theory. The sample data collection technique used nonprobability sampling with a sample size of 90 people. The test was carried out using Kendall's Tau B analysis. The results of the study showed that the significance value for the Covid-19 news exposure variable in DKI Jakarta was 0.210, which means that the two variables had no relationship. While the results of Anies Baswedan's communication competence variable showed a significance value of 0.000, which means that the two variables have a positive and close relationship. With these results, it was suggested to Anies Baswedan to improve his communication competence, especially on indicators that message can be easily understood by the public.

Hubungan Terpaan Berita COVID-19 di Televisi dan Tingkat Pendidikan dengan Tingkat Kecemasan Masyarakat dalam Menghadapi Pandemi COVID-19 Yoga Pratama; Sri Widowati Herieningsih
Interaksi Online Vol 9, No 1: Januari 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study aims to determine the relationship of each variable, exposure to COVID-19 news on television (X1) and education level (X2) with the level of public anxiety in facing the COVID19 pandemic (Y).This research is a quantitative research with an explanatory type. This study used a nonprobability sampling technique with a total sample of 60 people aged 17-65 years in the city of Semarang who had watched television in the last week. The results of Kendall's Tau correlation test showed that there was no relationship between exposure to COVID-19 news on television and the level of public anxiety as indicated by a significance value of 0.086 (> 0.05). While the level of education has a relationship with the level of public anxiety which is indicated by a significance value of 0.017 (<0.05). The correlation coefficient value is - 0.300, which means that the higher the level of education, the lower the level of public anxiety in facing the COVID-19 pandemic. With these results it is suggested that the next researcher examines other variables in examining the theme of public anxiety levels with more diverse variables such as social demographic factors.

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