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Muhammad Bayu Widagdo
Program Studi S1 Ilmu Komunikasi
Library & Information Science Social Sciences

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REPRESENTASI WOMEN EMPOWERMENT MELALUI KARAKTER PENARI STRIPTIS PEREMPUAN DALAM FILM HUSTLERS Aqila Almas Aisyi; Triyono Lukmantoro; Muhammad Bayu Widagdo
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Women's empowerment is a process whereby women who previously did not have the ability to make choices and decisions in life, eventually gain this ability. This film offers an alternative idea by conveying the message of feminism, namely women empowerment in the form of a female striptease dancer character who is brave, strong, and able to make decisions in life, amongst the dominant understanding of striptease dancers being looked down upon, ignored, and ostracized. This research aims to describe the depiction of the reality of the life of striptease dancers, dominant ideology, and the representation of women empowerment through the female striptease dancer characters featured in the Hustlers film. This research uses representation theory, standpoint theory, and performance theory, and uses John Fiske's semiotic analysis method, which will analyze at the reality, representation, and ideology level. The research resulting women have strategies to improve the economic situation by putting aside stereotypes of striptease dancers, their willingness to learn more, broaden skills, and raise public awareness about women's equality. New ideological findings were also found in the form of transformative gender equality, women’s participation, women’s democratization, women’s language, and women’s subordination in men’s opression.
PENGARUH TERPAAN PROMOSI PENJUALAN DAN TERPAAN ONLINE CUSTOMER REVIEW DI INSTAGRAM TERHADAP MINAT MENGGUNAKAN BRT TRANS SEMARANG Iqbal Aulia Ahsan; Muhammad Bayu Widagdo; Yanuar Luqman
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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During the COVID-19 pandemic, BRT Trans Semarang experienced a significant decrease in passenger numbers. As they entered the new normal phase, BRT Trans Semarang actively promoted sales through discounts, cashbacks, and special day promotions. Ideally, intensifying these sales promotions can stimulate interest in using BRT Trans Semarang. On the other hand, there were also online customer reviews on Instagram based on passenger experiences after using BRT Trans Semarang. These consumer reviews could be positive or negative, relating to the service quality. This research aims to determine the influence of exposure to sales promotions and exposure to online customer reviews on Instagram on the intent to use BRT Trans Semarang.The research follows an explanatory type with non-probability sampling techniques. The total number of respondents was 50 people, including both males and females aged 14-27 years, residing in Semarang City, who had seen, heard, or read about the sales promotions and consumer reviews on Instagram for BRT Trans Semarang. The analysis used ordinal regression, and the results indicated that exposure to sales promotions significantly affects the intent to use BRT Trans Semarang, with a significance value of 0.000 (<0.05). Additionally, exposure to online customer reviews on Instagram also significantly influences the intent to use BRT Trans Semarang, with a significance value of 0.000 (<0.05).
PENGARUH TERPAAN SALES PROMOTION DAN INTENSITAS MELIHAT ONLINE CUSTOMER REVIEW PADA MEDIA SOSIAL TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC Yoshita Rindha Anggraini; Muhammad Bayu Widagdo; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The continued increase in demand for beauty products in Indonesia makes many brand beauty began to intensively carry out marketing communication strategies, one of which is Skintific. With these conditions, this study aims to see the effect of exposure sales promotion and viewing intensity online customer review on social media TikTok on purchasing decisions for Skintific products in the city of Semarang. This study uses Advertising Exposure Theory and Buyer Information Environment Theory. Data collection used a questionnaire with a sample size of 100 respondents with the criteria of Semarang city residents who have purchased Skintific products at least once in the last 3 months and have an active TikTok social media account. Retrieval of data using non-probability sampling technique by purposive sampling method and processed using a simple linear regression analysis technique with the SPSS 23 program. From this study it was found that Sales Promotion Exposure has a positive and significant influence on the Purchasing Decision of Skintific Products. These results prove that the Advertising Exposure Theory relevant to this research. Likewise with the Intensity of Seeing Online Customer Review on TikTok Social Media which also has a significant and positive effect on Purchasing Decisions of Skintific Products. These results prove the existence of relevance to the Buyer Information Environment theory. Based on these results, it can be concluded that the higher the sales promotion exposure and intensity of seeing online
Co-Authors Adi Nugroho Amida Yusriana Anis Kamila Aqila Almas Aisyi Arsya Yanuar Widyati Fahrida Amalia Husna Febriani Dillawati Hapsari Dwiningtyas Sulistyani Iqbal Aulia Ahsan Jihan Nur Firdausa Pasha Kristianti Lintang Ratri Rahmiaji Nurist Surayya Ulfa Putrika Nayana Pradhanika Ridha Fadhila Rizky Alisha Rahma Rosita Rachma Salsabila Alfi Rizq Putri Triyono Lukmantoro Yanuar Luqman Yoshita Rindha Anggraini